ARIIX Launches New Skincare Line For Reps, By Reps

ARIIX Launches New Skincare Line For Reps, By Reps

ARIIX, a NewAge Inc. company, celebrated the launch of Lucim™, the company’s new technologically advanced, toxin-free and efficacious full-system skincare line.

Lucim skin care was developed in strategic alliance with the ARIIX Representative field, incorporating their feedback to create innovatively efficacious products.

With forecasted growth in the global skincare market projected to reach USD $183.03 billion, and the global beauty and personal care products market anticipated to reach $716.6 billion by 2025, the launch of this powerful new brand creates an exciting way for ARIIX Representatives to lead in this high growth category and connect with even more new prospects and customers with one-of-a-kind products that are massively consumable, high impact and in-demand.

From products and packaging to positioning and pricing … even naming and scents — ARIIX Representatives have had a say every step of the way. No other product line has partnered with consumers more.

Derived from nature and driven by science, the full-range Lucim skincare line was formulated with safe, results-driven ingredients while keeping the most loved aspects of the current Jouvé and NuCerity lines. This transformative skincare brand was designed by and for ARIIX Representatives.

The full Lucim line includes:

  • Facial Oil Cleanser
  • Facial Gel Cleanser
  • Purifying Exfoliator
  • Enriched Toning Water
  • Bright Eyes Serum
  • Totale Face Serum
  • Day Defense Cream
  • Renewing Night Cream
  • Skincerity Nightly Breathable Masque by Lucim+

“We were obsessive about finding the perfect balance between product safety and efficacy,”

says ARIIX Chief Product Officer Deanna Latson.

“We partnered with our Reps to understand what they wanted, researched and implemented the most advanced skincare technology, and integrated everything we loved and learned from NuCerity and Jouvé. We didn’t set out to just create a new skincare brand — but to revolutionize the skincare industry.”

Scientifically proven, EWG verified, dermatologist-tested, vegan and cruelty-free, Lucim is priced competitively, offering luxurious skin care without the luxury price. For more information, visit


ARIIX is a unique and disruptive international opportunity company that creates efficacious, toxin-free products developed through a global distribution channel of independent Representatives.

Founded in 2011 and now merged with NewAge, Inc. — an omni-channel sales and distribution company with access to multiple channels, plus a network of independent business owners across 60 countries worldwide — ARIIX is one of the fastest-growing direct selling companies with a presence in over 40 countries. For more information, please visit or call 1-855-GO-ARIIX.


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