It’s a Good Day to be Happy! Elepreneurs Is Now The Happy Co. and New Brand Is Live
Elepreneurs, a leading producer and distributor of nootropic, functional beverage products with a focus on health and wellness, has launched their new brand identity as The Happy Co.
The brand was fully unveiled late yesterday resulting in a brand new digital experience for both customers and Brand Partners. This entailed a complete redesign of both the consumer-facing website where The Happy Co. customers purchase products and the business-focused website that showcases the overarching opportunity. All marketing collateral, social media presence and more have been transitioned to reflect the new brand, The Happy Co.
The brand look and feel is meant to help the customer recall happiness and the importance of family and community in their lives. From the colors, to the shape of the new logo and the images chosen for the website, The Happy Co., connects a pleasant feeling that is already evident in the unique blend of products offered by the company.
“The Happy Co. is not just a name, it is the best descriptor of our mission. It directly mirrors our values and purpose of sharing happiness through products and experiences that elevate lives,”
said Bo Short, CEO of Elevacity Holdings LLC & Elevacity International Holdings LLC.
“Our Brand Partners and our customers live this experience every day. This new branding is an important step, as we begin our global expansion in 2021. It connects perfectly to our enhanced business platform and ever-growing ecosystem of products,” added Short.
The company’s new brand identity was developed as a result of an extensive six-month process with one of the premier digital marketing agencies. Top-flight digital branding agency BVA, whose clients include billion-dollar brands like Red Bull and Kylie Cosmetics, was selected to lead the creative process. Direct selling industry leader Exigo was selected as the new digital platform (PaaS) to support order fulfillment, payments, commissions, reporting, Customer Relationship Management (CRM), and more. The complete product portfolio is now available through the site and the customer experience is seamless.
“It feels wonderful to establish this alignment between our purpose and our branding. We’ve been called the ‘Happy Coffee Company’ for years and now we are able to realize our brand recognition and leverage it,”
said Garrett McGrath, President of The Happy Co.
“I am so proud of the dedication and thoroughness our team put into making this new brand a reality.”
ABOUT THE HAPPY CO.
The Happy Co., formerly Elepreneurs, launched in February 2021 with an established foundation of successful nootropic, functional beverage products that enhance mood, boost energy, enhance sleep, and make you look and feel like a younger person. The Happy Co. starts with products but does not end there. We are a lifestyle and a dose of happy. For more information about the The Happy Co. go here.
Get more information, facts and figures about Elepreneurs, click here for the Elepreneurs overview.