Seacret Direct Enlists Jesus Asmitia As Vice President, Latin America

Direct-selling executive bridges business alliances with extensive expertise.

Planning for growth in Mexico, Central and South America, Seacret Direct engages longtime MLM leader Jesus Asmitia to lead the Seacret Direct Latin America team. Jesus explains the career move as

“the place where my purpose meets all that I have done and what I’ve yet to achieve with others.”


After 18 years of experience spanning sales, operations, field development, recruiting and training initiatives to improve direct selling, beauty, and IT industries, joining the Seacret family is a “welcome opportunity,”

said Jesus.

Jesus has been instrumental in building market share and profitability for billion-dollar corporations.

Izhak Ben Shabat, Seacret Founder & CEO, considers Jesus’ appointment to Latin America,

“a welcome addition. He sees business opportunities and has the vision to make the right moves, not just keeping us ahead of the game but changing the game.”

Izhak further sees Latin America as a “significant emerging market for Seacret with untapped possibilities.”

For Jesus, the road ahead “brings the best of every aspect of direct selling into the lives of Seacret Agents and future prospects.” He considers the most effective way for his associates to reach their goals is by “having a plan and knowing when to pivot.”

 “The way to negotiate what you want in life is to know when to listen, when to speak, and when to compromise. Teamwork– locally, nationally, worldwide– it is how we all win.”

Former experience includes directing experiential marketing forums and leadership training, instituting business intelligence and market research to bolster product market awareness and understanding of consumer behavior. Product launches and broadscale marketing tours took Jesus across more than 170 cities; he is adept at longtail global planning and execution.

With a bachelor’s degree in finance and certifications in public speaking and negotiations, Jesus brings a wealth of knowledge. Fluent in Spanish, Portuguese, and English, he has an extraordinary perception about the similarities and differences between cultures, customs, and business practices. This gives him an edge in Latin American partnerships, affecting results in the field and internally, offering uncompromised brand synergy.

“I am honored to lead Latin America by example,” says Jesus. “Let the world know all the good we are here to do and ask other enlightened people to join us.”

About Seacret Direct

Seacret Direct is a service driven company. Launched with a direct-to-consumer model selling premium Dead Sea skincare products through kiosks, Seacret became the world leader in the space. From the lowest point on earth, with over 20 years of expertise and mastery, Seacret Minerals from the Dead Sea unlocks the potential of this legendary beauty spa that seduced Cleopatra and brings it directly to customers worldwide.

Founded in 2005, Seacret Direct develops, manufactures and sells premium nutrition and skincare products that combine Dead Sea minerals and other clean ingredients with new technologies and scientific breakthroughs. Exclusively manufactured in Israel, Seacret skincare products offer mineral combinations found only in the Dead Sea.

Seacret nutrition products are plant centered formulas and supplements for every body. The Club Seacret membership program rounds out the proposition of the lifestyle company serving an ever-expanding community.

Seacret products were sold in many countries before the company adopted the direct selling business model in 2011. Since then, Seacret continues to be recognized on the DSN Global 100 list for its global impact of the industry on economic and social realms. For more information, visit or


Get more information, facts and figures about Seacret Direct, click here for the Seacret Direct overview.

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