Saladmaster Announces European Expansion

Company Focuses On Servicing EMEA Dealers with New EU Warehouse and Expedited Shipping Times Starting September 1, 2022.

Saladmaster, the 75-year-old direct sales cookware company that revolutionized healthy cooking, announced today their expansion in the European market commencing with the grand opening of a Netherlands-based warehouse.

The warehouse, located in De Kwakel, is close to Schipol Airport in the Netherlands and will be servicing 25 Saladmaster Dealers across the European region.   The new European warehouse will provide improved customer service through reduced lead-times and simplified business processes in Europe, the Middle East, and Africa.  The first shipment from the new location departed the facility on September 1, 2022.

Saladmaster now has seven warehouse locations across the globe with one in the USA.

“Saladmaster is excited to help better serve our Dealers in the EMEA regions by providing them with time tested quality cookware that provides a healthier way of cooking for all, at a much faster rate,”

said Gary Jarvis, Operations Manager at Saladmaster.

“The additional inventory in the European warehouse will provide a convenient shipping location that delivers outstanding items, value, and excellent customer service, and is just the beginning of the global Saladmaster expansion,”

says Ayo Olaseinde, President of Saladmaster.

Since its conception in 1946, the American-made, groundbreaking cookware collection from Saladmaster is sold through 28,000 Cooking Coaches in over 60 countries worldwide and known for their life-changing healthy cookware sets.

About Saladmaster

Saladmaster has revolutionized healthy cooking by offering premium products through a unique, nutritional cooking experience. For more than 75 years, Saladmaster has helped thousands of customers live a healthier lifestyle through our product’s exclusive technology that helps maintain the vitamins and nutrients in food.

As a multimillion-dollar company sold in over 60 countries, Saladmaster has changed lives by empowering Cooking Coaches to achieve their entrepreneurial goals. Saladmaster’s state-of-the-art cookware is manufactured in the USA by parent company Regal Ware, Inc., and together are leading the movement back to healthy, home cooking. Discover more about Saladmaster at

Get more information, facts and figures about Saladmaster, click here for the Saladmaster overview.

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