Vorwerk Group Revenue 2024 Up 4.4% To Euro 3.2 Billion ($3.45 Billion)

The Vorwerk Group has successfully concluded a challenging business year 2023. The Group’s total revenue increased to EUR 3.2 billion. The adjusted annual revenue, taking only continuing operations into account, increased by EUR 135 million (+4.4 percent) compared to the previous year.

• The “Culinary” division (Thermomix®/Bimby® and Cookidoo®) recorded record sales for the fourth time in a row with a volume of EUR 1,7 billion.
• At the same time, the “Cleaning” division (Kobold/Folletto) achieved the second-highest revenue in the history of the Vorwerk Group since 2015 with a sales volume of EUR 860 million (+7.1 percent).
• With a revenue of EUR 570 million, the akf bank also contributed to Vorwerk’s success and set a new record with an increase of 14.8 percent.

In light of the numerous challenges and difficult economic conditions, a key driver of the positive business development was once again the consistent commitment to direct sales as a business model. In the core business, sales growth was achieved for the fourth year in a row, driven by an increase in the number of advisors to over 100,000. Overall, sales in the “Culinary” and “Cleaning” divisions and including akf group have increased by almost EUR 720 million since 2019.

At the same time, the operating result for the year grew to EUR 291.9 million, which is 50.1 percent above the previous year – and therefore within the planning corridor. These figures were presented by Dr Thomas Stoffmehl, Speaker of the Executive Board, and the Executive Board members Hauke Paasch and Dr Thomas Rodemann at a press conference today.

With total sales of EUR 3.2 billion, Vorwerk remains the undisputed number one direct selling company in Europe in its 140th year of existence and is the global leader in the field of direct sales of high-quality household appliances.

“We are very pleased with the positive development of the Vorwerk Group. The consistent focus on our core business and on the Vorwerk direct sales model has once again proven to be a success factor,”

said Dr Thomas Stoffmehl, Speaker of the Executive Board of the Vorwerk Group, commenting on the business results:

“We would therefore like to thank the entire Vorwerk community of advisors, employees and customers. With their passion and commitment, they made a significant contribution to our ability to cope so well with the adverse circumstances in 2023.”

About Vorwerk

Vorwerk is the number one direct sales company in Europe and the world-leading direct seller of high-quality household appliances. Founded in Wuppertal, Germany, in 1883, today Vorwerk is an international family enterprise. Its core business is the production and sale of superior household products (Thermomix® kitchen appliance, Kobold cleaning systems).

Vorwerk always seeks direct contact with its customers and achieves this primarily through its advisors, who are at the center of the company’s sales activities and serve as a central point of contact for the customer. The Vorwerk family also includes the akf group. Vorwerk generates consolidated sales of EUR 3.2 billion (2023) and operates in 61 countries. For more information please visit www.vorwerk.com