Amway Appoints Amrita Asrani As Chief Marketing Officer

Amway has appointed Amrita Asrani as its new Chief Marketing Officer, according to an update on her LinkedIn profile.

Asrani brings with her an impressive track record, having spent nearly four years at Reckitt where she most recently served as the Global Brand Marketing Director for Fabric Care & Fashion overseeing strategy and innovation.

During her tenure at Reckitt, Asrani played a pivotal role in driving growth in emerging direct-to-consumer (D2C) channels and spearheading a purpose-driven, disruptive global innovation pipeline.

Prior to Reckitt, Asrani held leadership positions at ITC where she served as the Head of Marketing, Business Strategy and New Product Development for FMCG Health & Wellness Foods & Beverages. Her career also includes key marketing roles at GSK Consumer Healthcare and Abbott Healthcare between 2012 and 2016.

About Amway

Amway is an entrepreneur-led health and wellbeing company based in Ada, Michigan, U.S. It is committed to helping people live better, healthier lives across more than 100 countries and territories worldwide.

According to Forbes magazine, it is among the Top 100 privately held companies in the United States. Top-selling brands for Amway are Nutrilite™, Artistry™ and XS™ energy drinks – all sold exclusively by entrepreneurs who are known as Amway Business Owners. Amway is the No. 1 direct selling business in the world, according to the 2023 Direct Selling News Global 100 list. For company news, visit: www.amwayglobal.com/newsroom.