PM-International Announces Records at Leadership Event 2024

PM-International set a new milestone with its Leadership Event 2024 in Berlin, Germany. Over 2,200 top Leaders from around the world gathered to discuss future strategies and celebrate achievements. This event marked the largest Leadership Event in the company’s history and underlined its continuous growth.

The Future of PM-International: “Big Things Are Coming,” Says Rolf Sorg.

CEO & Founder Rolf Sorg used the opportunity to give a glimpse into a significant product innovation in the range of FitLine nutritional supplements planned for 2025. He announced a “product revolution” with the potential to transform the nutritional supplement market and open new opportunities for PM-International’s distribution partners. While no details have been disclosed yet, the announcement and first product testimonials created noticable excitement among attendees.

In the direct sales industry, PM-International has established itself at the forefront. With retail sales of over USD 3 billion in the PM-International Group in 2023 and ranking 6th in the “DSN Global 100” list of the world’s largest direct selling companies, the company’s next goal is to join TOP5 of its industry. This growth reflects the immense dedication and commitment of PM-International’s distribution partners
worldwide.

€2,376,000 for Children in Need

PM-International continues to share its success. A significant moment of the event was Vicki Sorg, PM-International’s Charity Ambassador, announcing that the company’s PM We Care Foundation is significantly increasing its annual donation to support children in need.

PM We Care donates €2,376,000 to the humanitarian aid organization World Vision. Through this contribution, the company will support an additional 600 children, raising the total number of sponsored children to 6,600 worldwide.

The partnership with World Vision, which has started over 20 years ago, has already provided thousands of children with access to education, clean water, and medical care.

“PM-International is proud to be World Vision’s largest corporate sponsor, contributing to sustainable change,”

said Vicki Sorg.

The latest annual donation total does not yet include all direct donations and emergency aid that PM-International also provides. Staying committed with a clear focus In his speech, Rolf Sorg highlighted PM-International’s successful commitment to the direct sales model. He emphasized that the company will continue to rely solely on this distribution channel and has no plans to adopt omni-channel models. Rolf Sorg concluded:

“Direct sales is not just part of our past at PM-International; it is our present and our future.”

This clear stance reflects the company’s confidence in the strength and relevance of direct selling. The latest growth records from 2024 reinforce this decision: November saw a record number of new distributor registrations, and PM-International recorded its highest-ever monthly retail sales in the company’s history. These achievements underline the company’s positive trajectory and growth potential.

Looking ahead, PM-International is optimistic. The combination of innovative products, a strong commitment to direct sales, and a clear sense of social responsibility lays the foundation for continued sustainable growth. The company is determined to further strengthen its position in the industry and achieve new milestones together with its distributors.

About PM-International

Since 1993, PM-International develops and distributes a premium range of scientifically formulated products for health, fitness and beauty under its FitLine® brand – many of which have a patented technology. More than 900 million FitLine® products have been sold worldwide. Headquartered in Luxembourg, the family business distributes its products from over 45 subsidiaries on 6 continents.

The exclusive Nutrient Transport Concept (NTC®) represents the company’s core competency and over 30 years of experience in product development: it delivers the nutrients when they are needed and where they are needed – to the cellular level, from inside and outside. To guarantee a continuous high product quality, the products are regularly and independently tested by ELAB Analytics GmbH.

Via the QR code on the packaging, consumers can directly review information about the analysis. We believe that PM-International is still the only company that offers this level of transparency. More than 1,000 top athletes from over 85 disciplines and 40 nations trust in FitLine products. FitLine is the official supplier of numerous sports organizations and national teams, such as the ATP Tour for men’s elite tennis, the German, Austrian, and Canadian Ski Associations (DSV, ÖSV, ACA), the German Cycling Federation (BDR), the German Athletics Association (DLV), the Royal Belgian Handball Federation (URBH), and many others, with some of them for more than 20 years. Further information can be found under: www.pm-international.com