BREAKING NEWS: Exciting New Chapter For Business For Home – Armand Puyolt Takes The Helm

PRESS RELEASE

Heemstede, The Netherlands, 15 February 2025.

In a thrilling development for the direct selling industry, renowned network marketing leader and business icon Armand Puyolt has officially acquired Business For Home (BFH), a leading source of information, news and insights for professionals in the Home Business sector. This strategic move promises to elevate and expand its influence and reach, as Puyolt envisions a vibrant future for the publication.

Armand Puyolt stated:

“As an advocate of network marketing with a global business perspective, I believe it’s important that industry news is transparent, trusted and timely while also a positive spotlight on our space, so that all companies can thrive and provide opportunities to the millions of people who need it.

I believe this publication will become a belief-building tool—a growth tool—for professionals as the premier source of news highlighting the industry, where ultimately the aim is to educate the world that there’s no better industry to help people from all over the world to have that American Dream.”

To guide this new era, Puyolt will serve as Executive Chairman for Business for Home and is the majority shareholder. Puyolt is also bringing together a team of servant leaders he believes can best realize this mission.

After consulting with top industry CEOs about who would be the correct neutral voice with the perspective to propel and support the industry and Business For Home, he has brought on board Garrett McGrath, the President of Association of Network Marketing Professionals (ANMP), and his esteemed wife, Sylvia McGrath, who will jointly serve as Editors in Chief.

Their leadership, with deep industry experience as former CEO, President, C-suite executives and advisors—and over 30 years in the field, building and mentoring massive teams—is set to infuse Business for Home with fresh ideas and perspectives, ensuring that the news publication remains at the forefront of the direct selling conversation and the trusted resource for the worldwide community of direct sellers, network marketers and home-based entrepreneurs.

Garrett McGrath shared:

“When Sylvia and I were asked to guide this renowned publication together, with the support of a larger team, I was honored. Like Armand, we aim to elevate the network marketing profession while building on the work of Ted and Dini over the past 17 years.

We see this as an opportunity to seek out the positive, unique elements and data in each story while sharing breaking news; celebrating the industry’s achievements, sharing insights and analysis, and championing the positive impact that network marketing and building a home-based business can have on people’s lives.”

Sylvia McGrath added:

“Garrett and I have always strived to add value to the entire network marketing community and are mission-driven to help change things for the better. Over our many years with the ANMP, we’ve focused on celebrating, educating, and advocating for companies and field leaders who are doing great work, to uplift and highlight the good throughout the entire industry.

Together with Armand and this committed team, we can now offer more hope and insights than ever before, spotlighting important news and elevating the profession we all love.”

With a commitment to strong financial leadership, also joining the leadership is Keith Halls, one of the original 7 shareholders of Nu Skin and its former Senior Vice President and Board Member, as well as the Treasurer of the ANMP.

Having formerly served as a CEO, President, CFO and COO and also building as a top field leader at several prestigious companies, Halls brings extensive financial and operational expertise to his new role as Chief Operating Officer at BFH.

Keith Halls shared:

“I know many industry executives and company owners who want more relevant, reliable coverage and positive support. Too often, the only ‘news’ getting published on the industry focuses on negativity or misrepresents direct selling.

I believe that ours is the greatest industry in the world for the average person who wants to better their lives, and Business For Home can showcase the tremendous opportunities this industry provides. Armand’s vision is inspiring, and I’m thrilled to help drive this endeavor forward and build on the success of BFH for the next generation.”

Founded in 2007 by the dynamic duo of industry advocates Ted Nuyten and Dini Noorlander, Business For Home has long been a cornerstone of data-driven reporting, sharing breaking news, insights and industry trends that empower home-based entrepreneurs and business leaders alike. With millions of readers and 650,000+ app downloads, BFH has achieved global recognition; it is the #1 most widely-read industry news publication.

Ted, Dini, and the BFH news team across several countries will continue to play integral roles—with ongoing operations in the Netherlands— leveraging their industry knowledge to guide the new leadership team.

Ted Nuyten said:

“When Dini and I launched Business For Home in 2007, we never imagined how big this would get. In the previous year, with some health scares that we lived through, it was important to us to ensure its future is in good hands.

We have found the perfect team to not only preserve what we have done, but also expand it bigger and better, surrounded by people who are very well respected and loved in the industry. This transition marks an exciting turning point for BFH and direct selling as a whole.”

Dini Noorlander added:

“It warms our hearts to entrust our ‘baby’ to people who share our passion. We’ll continue to play an important role for the rest of our lives, confident that Armand, Keith, and the McGraths, alongside the next generation of thought-leaders, will keep expanding and enriching what we started.”

Over the next few months under Puyolt’s direction, and guided by Halls and the McGraths—as well as a future leadership council yet to be established to offer additional wisdom, expert feedback and fresh perspectives—Business For Home will continue to evolve and innovate, offering engaging content for industry veterans and newcomers alike. Plans include spotlighting success stories, providing reliable analysis of emerging trends, and fostering a strong community for those dedicated to the home-based business sector.

Armand Puyolt explains:

“Garrett, Sylvia, and Keith Halls are a fundamental start to something much larger, adding to Ted and Dini’s passion. The platform everyone knows as Business For Home will get larger and better; we will bring onboard more talented and respected industry-loved people from all over the network marketing space.

I will continue to invest in BFH, ensuring that in the next 10 years, this world will view the Network Marketing industry as one of the most viable and respected paths for entrepreneurs.”

Stay tuned for more updates in the coming weeks and months as Business For Home embarks on this exciting new chapter, dedicated to delivering relevant, informative and actionable content for its readers. The future looks bright, and the best is yet to come!