Live Events Are Back—And They’re Still The Fastest Way To Build In Direct Sales
OPINION | By Monico Perez, CEO of Monico Perez Productions
Live Events = Real Connection + Momentum
I’ve had the privilege of producing events all over the world.
And no matter what company, country, or comp plan —
it’s always the same:
When people come together in person, belief skyrockets.
Leaders are born.
Stories are shared that no algorithm can deliver.
The energy in the room does something that no PowerPoint ever could.
I’ve watched shy introverts become confident recruiters.
I’ve seen someone sitting in the back row one year be the keynote the next.
That doesn’t happen by accident. That happens by proximity and presence.
Events Aren’t Just for Training—They’re for Duplication
You don’t build a business just by learning.
You build it by showing others what’s possible—and helping them feel like they belong.
Live events give your team a place to plug in, grow, and duplicate.
When you bring people into that environment, they don’t just hear information—they catch belief.
And belief is what makes people stay.
If You’re Smart, You’re Not Just Attending Events… You’re Building to Them
The top leaders I’ve worked with didn’t just show up to events.
They built to them.
They treated events like launchpads, not just dates on a calendar.
They used them to:
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Recognize new teammates
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Launch new products
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Fire up momentum going into the next quarter
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Reconnect with their “why”
If you’re just “attending” events, you’re missing the real opportunity.
Events are a leadership tool.
And in 2025, the people using them well—they’re the ones who are winning.
Want to See It Done Right? Get in the Room.
If you’re looking to see how the best of the best are doing it today—how companies have reset, reignited, and reengaged their leaders—there’s no better place to witness it firsthand than the upcoming Association of Network Marketing Professionals (A.N.M.P.) event.
I’ve been producing this annual conference for several years now, and I can confidently say—it’s a premier event for our profession.
You’ll learn directly from top earners, hear how companies are scaling and growing again, and most importantly—you’ll feel what a room full of committed professionals feels like when they’re all focused on one thing: GROWTH.
It’s not just an event. It’s a reminder of what this profession is really about.
Final Word
Look—I’ve seen both sides of this.
I’ve been in the control room during a livestream where thousands tuned in…
and I’ve stood backstage at live events watching leaders hold back tears as they spoke their truth to a roaring crowd.
And if you ask me what moves the needle in this business?
It’s still the room. (Not the screen.)
Your business isn’t built in isolation.
It’s built in the moments where belief becomes contagious.
So get in the room. Bring your team. And build again.
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Monico Perez is a global event producer and marketing strategist with over two decades of experience in Direct Sales and personal growth events monicoperez.com
Want to collaborate, consult, or bring Monico in to support your next event? Reach out at [email protected]
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