Preston Richards Named Chief Sales Officer of 4Life
Salt Lake City (July 14, 2025) – 4Life CEO Danny Lee named Preston Richards as Chief Sales Officer of 4Life.
Richards will oversee 4Life’s global sales strategy to ensure growth and alignment across all markets. He has more than 30 years of experience in the direct selling industry.
Since joining 4Life in 2010, Richards has worked in every region of the world, most recently serving as Senior Vice President of Global Sales – Europe, Eurasia & the Americas.
Danny Lee stated:
“Preston knows what it means to develop meaningful strategic relationships with field leadership while delivering results. I’m excited to watch him excel in this new position.”
Throughout his 4Life career, Richards has logged more than two million miles to support markets from India to Mexico and Bogotá to Bangkok.
Preston Richards shared:
“What excites me most is the opportunity to align our global teams and empower Affiliates through 4Life’s proven system of duplication. I’m grateful for the outstanding colleagues I work with as well as the mentors I’ve had throughout my career.”
Richards holds a degree in Marketing Communications with a minor in English from Brigham Young University (BYU).
4Life, The Immune System Company®, and the first to bring transfer factor research to market, has offices in dozens of countries to serve the company’s worldwide customers.
Get more information, facts and figures about 4Life, click here for the 4Life overview.
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