First Time Ever: ANMP Board Members Interview DSA CEO Dave Grimaldi on Legacy Leadership Show

In a powerful collaboration of leadership and insight, veterans of the network marketing industry — Lisa Grossmann and Donna Johnson — will interview the new CEO of the Direct Selling Association (DSA) in a special “Network Marketing State of the Union” discussion hosted and moderated by Tom Chenault of The Legacy Leadership Show.

This landmark event represents a first-of-its-kind direct conversation with Board Members of the Association of Network Marketing Professionals (ANMP) and the Direct Selling Association (DSA) — top field leaders and the industry’s leading organization in one live conversation about the profession’s present and future.

Event Details

Date: Tuesday, October 28th
Time: 3:05pm Mountain Daylight Time
Where: Broadcast live on the ANMP 2025 Facebook Group
Moderator: Tom Chenault, Host of The Legacy Leadership Show

A Conversation That Matters

Dave Grimaldi, known for his direct, hands-on approach and strategic mindset, is setting a new tone and standard for progress and collaboration within the profession. As DSA’s CEO, Grimaldi is recognized for his policy expertise, advocacy background, and energetic leadership style.

It is especially refreshing to know that Dave actually supplemented his income in college by building a network marketing business of his own! His firsthand experiences and desire to advocate for the entire industry – including the field – gives him a unique perspective as he leads the DSA into a new era of collaboration and credibility.

His vision emphasizes defending entrepreneurs, strengthening industry credibility, and promoting regulatory fairness for direct sellers and network marketers. Under his direction, the DSA aims to enhance engagement with policymakers to protect and empower the direct selling channel across the United States.

Grimaldi earned his bachelor’s degree in English from Loyola Marymount University in Los Angeles and a Juris Doctor (J.D.) from the Catholic University of America’s Columbus School of Law. He has served on numerous boards including the BBB National Programs, the Digital Advertising Alliance, and Friends of the National Zoo.

What Attendees Will Gain

• Candid insights from both top field leaders, board members and the DSA on the state of the profession

• Updates on regulatory and legislative developments affecting direct selling

• Practical strategies for credibility, compliance, and growth

• A live Q&A with all four leaders

Meet the Panelists

Lisa Grossmann – ANMP Board Member

Lisa Grossmann is a legendary network marketing professional with more than 35 years of experience in the industry. A multi-million-dollar earner, consultant, trainer, and speaker, Lisa has built large international organizations and partnered with multiple companies to develop field leadership, training systems, and scalable duplication models. Known for her straight-talking wisdom and passion for elevating the profession, she also serves as Communications & Media Co-Chair on the ANMP Board, where she continues to advocate for leadership, mentorship, and collaboration across the global field community.

Donna Johnson – ANMP Board Member

Donna Johnson is an icon in the network marketing profession with over 40 years of leadership experience. She built one of the largest independent organizations in the industry and is the author of My Mentor Walks on Water and My Mentor’s Radical Love. Donna currently serves as Chair of the Ethics & Standards Committee for the ANMP and is widely recognized for her faith-based leadership, mentorship, and humanitarian work through her Spirit Wings Kids Foundation.

Tom Chenault – ANMP Board Member / Moderator

Tom Chenault is a veteran network marketing professional and respected radio and podcast host, known for his authenticity, leadership, and long-term commitment to relationship marketing. As Fundraising & Membership Co-Chair on the ANMP Board and host of The Legacy Leadership Show, Tom brings decades of experience in guiding meaningful, transformative conversations that inspire both leaders and teams.

Dave Grimaldi – CEO, Direct Selling Association

Dave Grimaldi is the new CEO of the Direct Selling Association (DSA). With a background in law, advocacy, and executive leadership — and a personal history of building a network marketing business during his college years — Grimaldi brings both credibility and empathy to his role. His mission is to strengthen trust, defend entrepreneurial opportunity, and expand collaboration between field professionals, companies, and policymakers.

Be Part of the Conversation

This is more than a live or webinar — it’s a pivotal conversation shaping the future of the profession. Leaders, company executives, and independent business owners are invited to attend and engage.

About ANMP

The Association of Network Marketing Professionals (ANMP.com) is the premier organization uniting network marketing professionals worldwide — from distributors and company owners to executives and strategic partners. The ANMP provides education, advocacy, and resources to elevate the profession’s public image, protect entrepreneurial freedom, and promote collaboration within the industry.

About DSA

The Direct Selling Association (DSA.org) is the leading national trade association representing companies that market products and services directly to consumers through an independent sales force. The DSA advocates for fair regulation, ethical business practices, and the success of millions of independent direct sellers across the United States.