Vorwerk Wins Prestigious International Awards for Thermomix® TM7

Wuppertal, 25 November 2025 – The launch of the Thermomix® TM7 has not only left a lasting impression within the Vorwerk community; it has also captivated industry experts.

Last week, Vorwerk received two prestigious German communications awards: a Silver Effie in the category “New New” for the overall campaign and the PR Report Award (Germany) for “International Communication,” where Vorwerk prevailed against all competitors. In addition, the company was shortlisted in the “Content Strategy” category of the PR Report Awards.

The TM7 Launch: Turning Valentine’s Day into a Global Moment

On 14 February 2025, a special Valentine’s Day event in Berlin marked the beginning of a movement. Some 2,500 advisors experienced the Thermomix® TM7 as a collective moment of excitement—and carried this momentum into their global communities. Generating more than two billion international contacts within just 72 hours of launch was no coincidence; it was the result of a precisely orchestrated communications strategy designed to create impact exactly where passion resides: within the global Vorwerk community. The momentum continues today. With around 860,000 pre-orders to date, the Thermomix® TM7 is the most successful product launch in Vorwerk’s history.

Communication as a Team Effort

“The Thermomix TM7 launch was extraordinary in every respect,”

says Matthias van der Donk, SVP Corporate Marketing and Communication at Vorwerk.

“Its success was driven by people working together across the globe—first and foremost our community, but also our communications, marketing, events, and the Vorwerk teams worldwide. This coordinated collaboration made our global success possible.”

The launch was created through a close partnership between the in-house teams from Corporate Communications, Marketing and Sales, supported by strong external partners: our communications agency impact (based in Frankfurt, Germany – communications, PR, monitoring, supported by Havas Red), Ogilvy (marketing, creative concept) and B+D Events (event staging).

Awards for Design and Innovation

Beyond the communications awards, the Thermomix® TM7 has also received numerous accolades in design and innovation in 2025—including the Red Dot Award, the UX Design Award and five recognitions from the Plus X Award. Together, these honors demonstrate that the TM7 sets new standards not only technologically but also aesthetically. They underscore how powerful the interplay of design, innovation and emotion can be.

Passion as the Driving Force

“These awards belong to our entire community—their passion, their trust and their daily motivation to push us to excel,”

says Dr. Thomas Stoffmehl, Speaker of the Executive Board.

“The launch of the Thermomix® TM7 has been defining for Vorwerk. The numerous awards in technology, design and communications are a thoroughly deserved recognition for everyone who contributed to this exceptional launch. Thank you all.”

About Vorwerk

Vorwerk is the #1 direct sales company in Europe and the world-leading direct seller of high-quality household appliances. Founded in Wuppertal, Germany, in 1883, today Vorwerk is an international family enterprise. Its core business is the production and sale of superior household products (Thermomix® ecosystem with Cookidoo® recipe platform, Kobold cleaning systems). Vorwerk always seeks direct contact with its customers and achieves this primarily through its advisors, who are at the center of the company’s sales activities and serve as a central point of contact for the customer. The Vorwerk family also includes the akf group. Vorwerk generates consolidated sales of EUR 3.2 billion (2024) and operates in more than 60 countries.