THREEcap: Growth, Expansion and Innovation Highlights of 2025

THREE International: A Year of Global Expansion, Scientific Innovation and Leadership Momentum

2025 was nothing short of transformational for THREE International. What began as a year of ambitious goals quickly became a showcase of global scale, scientific depth, and community-driven momentum.

THREE didn’t just grow in 2025—it evolved, taking confident steps toward becoming a worldwide wellness leader with a mission that resonates across cultures and continents.

The year opened with bold international expansion, anchored by the launch of new, fully operational offices in Malaysia and Taiwan. These openings marked a major milestone in THREE’s vision to make holistic wellness and entrepreneurial opportunity accessible to people across the globe. The excitement surrounding these markets reflected more than geographic growth—it signaled a deepening belief in THREE’s mission and the start of a new chapter for the brand’s global community.

Alongside expansion came scientific elevation. THREE welcomed three new experts to its Scientific Advisory Board, bringing the total to eleven distinguished leaders from various medical and scientific fields. Their collective expertise reinforces the company’s commitment to education, innovation, and credibility. The Board plays a crucial role in shaping the future of THREE’s product line—ensuring each formula reflects cutting-edge research, meaningful efficacy, and uncompromising standards.

Innovation took center stage in 2025 with the introduction of Kynetik, THREE’s entry into the multibillion-dollar energy category. Launched in June, Kynetik represented a modern approach to daily energy support — powered by clean caffeine from green tea and yerba santa for adrenal health. The product is formulated to deliver smooth energy without crashes or jitters. With added electrolytes and cognitive-supporting nutrients, it quickly became one of the standout product moments of the year, expanding THREE’s reach into a thriving consumer market.

Beyond products came connection. In October, CEO Daniel Picou and members of the corporate team embarked on a nationwide leadership tour across more than ten U.S. cities.

These stops brought training, mentorship, and inspiration directly to field leaders and brand ambassadors. The tour highlighted THREE’s culture in action—rooted in leadership, accessibility, and the belief that personal connection builds stronger businesses.

Recognition and Travel Experiences for Leaders

Recognition and amazing rewards trips also played a defining role in 2025. Qualifying brand ambassadors across multiple regions earned unforgettable incentive travel experiences:

• Asia Pacific leaders spent five days exploring the breathtaking waters of Ha Long Bay, Vietnam.
• North American qualifiers enjoyed a sun-soaked getaway in Cabo, Mexico.
• And elite ambassadors—Six Star and above—were treated to an exclusive luxury retreat in France and Monaco.
  

These trips celebrated achievement, strengthened relationships, and showcased the company’s appreciation for the individuals driving its mission forward. Even more incentive experiences are already planned for 2026, signaling continued investment in recognition and community building.

THREE Gives Back

Another proud moment of 2025 was the introduction of Love Three, the organization’s official charitable initiative. Designed to support children around the world, Love THREE is rooted in compassion and the belief that every child deserves safety, hope, and the chance to be seen. The initiative embodies the heart of the company—wellness that extends far beyond products.

As the year comes to a close, one message is clear: THREE’s foundation has never been stronger. Global infrastructure is expanding, scientific leadership is deepening, product innovation is accelerating, and a vibrant community is rising behind the brand’s mission. THREE grew in 2025. In 2026, it’s poised to become unstoppable—reaching new markets, new milestones, and new heights in global impact.

About Three International

THREE International is a direct sales company based in Lehi, Utah. As the global leader in bioavailable wellness products, we believe in the power of purpose. THREE’s innovative formulas are specially designed to create demonstrable results through maximizing bioavailability and cellular absorption. Our caring and vibrant community inspires and leads through the power of people, platform, and purpose.