From Service to Leadership: Javier Cedeño’s Rise to 2-Star President with ByDzyne

At just 32 years old, Javier Cedeño Hidalgo has reached a milestone many only dream of—earning the rank of 2-Star President with ByDzyne.

For the Ecuadorian leader, this achievement is not simply a title, but a reflection of discipline, perseverance, and a deep belief that one decision can change the course of a life.

*A 2 Star President generates over $400,000 USD of sales revenue in two weeks or less

Before discovering network marketing, Javier served for five years in the Ecuadorian Air Force. The structure, consistency, and commitment demanded by military life would later become foundational to his success as an entrepreneur. In 2021, he was introduced to the network marketing industry, and from that moment forward, he approached it with the same steady discipline that had defined his service.

“I firmly believe that transforming a person’s life is just one decision away,”

Javier shared.

“My purpose now is to inspire others and help them build their dreams from the ground up.”

That purpose has been lived out side by side with his wife, Abigail Vásquez, his partner of six years. Together, they have built their ByDzyne business with a shared vision, working closely as a team and supporting one another through every phase of growth. Their partnership has become a powerful example of what is possible when alignment, commitment, and belief come together.

Javier credits much of his confidence to the leadership culture within ByDzyne and to the example set by his Crown leader, Marcell Rodriguez. For him, the decision to build with ByDzyne was rooted in people first.

“At the heart of our company are our amazing leaders,”

Javier said.

“They truly lead by example, sharing real experiences that help every team member achieve solid, long-term growth. Add constant innovation and a compensation plan that truly rewards effort, and you realize you’re in the right place.”

ByDzyne leadership echoed that sentiment as Javier reached this new rank.

“Javier’s journey reflects exactly what ByDzyne stands for,”

said Chad Chong, Cofounder and Chief of Corporate Strategy.

“He brings discipline, humility, and a genuine desire to serve others. Leaders like Javier show what’s possible when the right system meets the right mindset.”

For Nattida Chong, Cofounder and Chief of Creative Strategy, Javier’s rise represents something deeper than numbers.

“What stands out is his heart for people. Javier leads with intention and belief, and that kind of leadership creates momentum that lasts.”

For the company’s other founding leadership, the pride is equally strong.

“Javier embodies the spirit of modern entrepreneurship—grounded, purpose-driven, and committed to growth,”

shared Nat Puranaputra, Chairman and Cofounder.

“He understands that ByDzyne is not just a business, but a vehicle to transform lives globally.”

Chanida Puranaputra, Chairwoman and Cofounder, added, “When leaders like Javier and Abigail rise, it reinforces our vision. They are proof that with the right support, innovation, and values, families can build something meaningful together.”

Javier is quick to acknowledge the role the corporate team plays in enabling leaders to focus on what matters most. He expressed sincere appreciation for the professionalism behind the scenes—systems, processes, and attention to detail that allow the field to dream bigger and execute with clarity.

That clarity has fueled his most recent advancement. Knowing he was “in the right vehicle,” surrounded by capable leaders, gave him the confidence to expand his vision and commit fully to the daily work required. Discipline, perseverance, and consistency—principles forged in the Air Force—became the engine behind his growth.

And for Javier, this achievement is not a finish line.

“A goal achieved is only the springboard to the next goal,”

he said.

Looking ahead, he believes ByDzyne is entering what may become one of the most compelling chapters in the history of the profession. With innovation at its core and global expansion on the horizon, Javier sees the next one to three years as a defining era—not only for the company, but for entrepreneurs searching for a place to build with confidence.

His mission is clear: to take the ByDzyne name to every corner of the world he is able to reach, inspiring people to believe that their dreams are valid and achievable.

For new entrepreneurs watching from the sidelines, Javier Cedeño’s story offers a powerful message. With the right vehicle, strong leadership, and unwavering commitment, one decision truly can change everything.

* ByDzyne makes ZERO income guarantees. It takes hard work and dedication to make a substantial income. All results may vary. Between 01/01/2022 to 12/31/2023: The number of active Brand Ambassadors (BAs) who have not received any commissions, bonuses or overrides is 18,963 or 76.1% of such BAs. The median amount of commissions, bonuses and overrides received by all active BAs is $0.00. 76.1% of all active BAs have received, in the aggregate, less than or equal to this amount. 23.9% of all active BAs have received, in the aggregate, more than this amount. The average amount of commissions, bonuses and overrides that have been received by all active BAs is $1,286.03. For the full IDS, please visit www.bydzyne.com/IDS