Swarovski and Tocara Announce Transition of Touchstone Crystal
MONTREAL, Quebec and CRANSTON, Rhode Island –
Today, Swarovski and Tocara Group announce Tocara Group’s acquisition of Touchstone Crystal, the U.S.-based direct-selling arm of Swarovski.
Headquartered in Montreal, Quebec, Tocara has built a loyal network of brand partners across Canada and parts of the U.S. over the past 18 years. The company focuses on creating quality jewelry that is both timeless and trend-relevant, positioning Tocara as a premium brand.
“We are thrilled to welcome Touchstone Crystal into the Tocara family,”
said Randall Markus, Founder and CEO of Tocara.
“This partnership builds on Touchstone Crystal’s strong heritage and loyal U.S. customer base, while combining it with Tocara’s 40-plus years of jewelry expertise and modern direct-selling strategies. Together, we see significant opportunity to expand the offering and deliver even greater value for brand partners and customers in the years ahead.”
“As Swarovski continues to enhance focus within its portfolio and brand strategy, we have taken the decision to transition Touchstone Crystal to the Tocara Group, a direct selling company specializing in jewelry and accessories. “This step supports Swarovski’s continued focus and reinforces our core areas of strength.”
— Kolja Kiofsky, Swarovski Chief Commercial Officer.
This move fuses Touchstone Crystal’s U.S. momentum and iconic sparkle with Tocara’s jewelry know-how, delivering a bolder lineup and bright future.
For more information, visit tocara.com
Get more information, facts and figures about Tocara, click here for the Tocara overview.
Disclaimer: At BFH, we strive to keep all content—articles, press releases, data—as accurate and current as possible at time of publishing. However, treat this content as a guide, not as definitive authority for business decisions. Publishing a press release does not imply Business For Home BV endorses a company or individual, nor guarantees its claims. No warranties or representations, expressed or implied, are made regarding the accuracy, completeness, or suitability of information provided on this website. All content is provided “as-is,” without liability for errors or usage. Always fact-check and conduct your own due diligence. BFH publishes press releases for the global Direct Selling / Network Marketing / Home Business community. Laws governing Direct Selling can vary greatly by country; BFH does not warrant that any company or content is in full compliance with various local or country-specific laws; it’s up to the reader to research, verify and comply with all applicable local regulations.