Mary Kay Releases 2026 Sustainability Report Highlighting Transformative Progress Across Social, Economic and Environmental Impact Globally

Beauty Leader Ranked #8 on Forbes’ 2026 Best Brands for Social Impact List

DALLAS, TX – Mary Kay Inc., a leading global beauty company committed to sustainability and women’s empowerment, today released its 2026 Sustainability Report, outlining progress toward its 2030 goals and celebrating the 2025 and latest achievements that continue to drive positive change globally.

The annual report highlights Mary Kay’s decades-long dedication to social, economic, and environmental sustainability – core pillars central to its business strategy and its purpose-driven legacy rooted in the company’s mission of “enriching women’s lives” around the world.

“Mary Kay’s commitment to enriching women’s lives continues to guide how we operate, innovate, and create sustainable impact across the beauty industry while advancing women’s entrepreneurship for all generations around the world,”

said Ryan Rogers, Chief Executive Officer of Mary Kay.

“This report reflects the measurable progress we are making against our 2030 commitments and the transformative social, economic, and environmental change we are helping create for people, communities, and the planet.”

From biodiversity and product stewardship to women’s empowerment and digital innovation, Mary Kay continues to embed sustainability throughout its business, advancing positive impact around the world. Below are key 2025 highlights:

ENVIRONMENTAL                                                           

• Responsible Packaging: Mary Kay reaffirmed its commitments to reducing plastic intensity, increase post-consumer recycled content (PCR), and increase recycle-ready/recyclable packaging[1]. For example, the bottle of Mary Kay TimeWise^® Targeted-Action^® Toning Lotion contains 94% post-consumer recycled (PCR) content[2].
• Resource Conservation: Mary Kay prioritized the use of sustainable paper sources for product cartons and paper inserts, distribution cases and shipping boxes – 100% of Mary Kay’s product paper cartons are recycle-ready in the Americas and in Europe. Mary Kay has a goal of 90% of product cartons certified globally by 2030 and is supporting the Forest Stewardship Council® (FSC®), an international non-governmental organization that promotes environmentally appropriate, socially beneficial, and economically viable management of the world’s forests.
• Impact Memberships for Sustainable Sourcing: Mary Kay has been supporting global organizations such as the Global Shea Alliance since 2023 and the Roundtable on Sustainable Palm Oil since 2014.
• Water Management: 100% of the water used at the global Richard R. Rogers Manufacturing/R&D Center (R3) in Texas is treated and recycled back into the local watershed.
• Impact Partnerships: Mary Kay celebrated its 39-year partnership with The Nature Conservancy representing more than 100 conservation projects supported in the U.S. and globally.

SOCIAL

• Pink Changing Lives^®: More than $230 million has been donated in monetary and in-kind donations by Mary Kay Inc. and its four Company-sponsored foundations globally since 1996[3] – including through funding cancer research, helping survivors of domestic violence or creating opportunities for women and their families around the world.
• Women’s Empowerment: Globally, more than 600,000 women have been positively impacted through Mary Kay‑led and supported empowerment initiatives spanning entrepreneurship, education, and community development. In 2025, Mary Kay continued its long‑standing partnership with the City of Lewisville, Lewisville Independent School District Education Foundation and INCubatoredu, supporting high school students as part of a yearlong entrepreneurial curriculum designed to expose them to real world business principles and creation resulting in a final pitch event to compete for seed funding.
• Future of STEM: 51 grants and more than $234,000 awarded to young women from 17 countries pursuing STEM careers; 10 grants awarded to female students through the Madam C.J. Walker Scholarships with the Society of Cosmetic Chemists sponsored by Mary Kay as of 2025. More than 300 young women were exposed to STEM career pathways through immersive experiences at the global Richard R. Rogers Manufacturing/R&D Center (R3).
• Impact Partnerships: Mary Kay served as a Special Award Organization (SAO) at the International Science and Engineering Fair in 2024 and 2025 awarding a total of 18 grants to next-gen innovators in diverse STEM categories.

ECONOMIC

• Women-Powered: 63% of the Executive Team, 64% of Research and Development Scientists, 79% of the Global Brand and Global Creative Team, 63% of our Global Workforce, and 60% of Leadership Positions in Mary Kay’s Top 10 Markets are held by women[4].
• Global Footprint: Mary Kay celebrated its presence in 40 markets around the world with a series of milestone anniversaries in 2025: Argentina (45 years); China (30); Portugal (30); Kazakhstan (25); Malaysia (25); Philippines (25); Slovakia (25); Armenia (15); Colombia (10).
• Digital Transformation: At the core of Mary Kay’s digital transformation is a cloud-first strategy and full-scale modernization of the Company’s technology infrastructure, including the migration of over 95% of custom applications to integrated SaaS[5] in support of critical operations, from e-commerce to supply chain and ERP[6] systems. A major 2025 milestone is the launch of the My Shop platform in Germany and in the United States. My Shop empowers Independent Beauty Consultants with personalized online storefronts, fully integrated with Mary Kay’s broader e-commerce, payment, and fulfillment systems, meeting consumers’ needs of seamless, on-demand, and convenient buying journeys. My Shop is being rolled out globally in 2026 and beyond.
• Quality Certified: Achieved ISO 22716, the global gold standard for Good Manufacturing Practices (GMP) in the cosmetics industry at Mary Kay’s global Richard R. Rogers Manufacturing/R&D Center (R3) in Lewisville, Texas.   
• Advocacy: Engaged in 100+ trade associations globally on a range of policy issues from direct selling and entrepreneurship to personal care and supply chain and logistics.

Topping The Charts: In 2025 Mary Kay earned 25 corporate awards spanning corporate excellence, the direct selling industry, social impact, sustainability, and science and innovation.

Latest Top-tier Global Recognition Includes:

• Mary Kay was named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World[7] by Euromonitor International for four consecutive years (2023-2026).
• Mary Kay ranked #2 on Forbes 2026 Best Customer Service list moving up from #93 in 2025[8].Mary Kay is the only Beauty brand in the Top 15 and the only direct-selling company in the Top 50.
• Mary Kay ranked #8 out of 5,500 brands on Forbes’s 2026 Best Brands for Social Impact[9] moving up from stellar #9 achieved in 2025. Mary Kay is the only beauty brand in the Top 15 and the only direct selling company on the list.
• Mary Kay ranked #19 in the Women’s Wear Daily Beauty Inc.’s 2025 Top 100 Beauty Companies released in 2026.

Mary Kay’s 2026 Sustainability Report is aligned with the United Nations Sustainable Development Goals (SDGs) and serves as a benchmark for stakeholders and partners seeking to drive collective impact.

To view the full report, visit here.

---

[1] Recyclable only where facilities exist.

[2] Percentage of post-consumer recycled content may vary based on availability and geographic region.

[3]  While the Company has provided philanthropic support to charitable causes for many decades, official documentation began in 1996 with the founding of the Mary Kay Ash Foundation® (U.S.).

[4]  Women Representation and Leadership at Mary Kay (May 2026).

[5]  SaaS platform solution: a cloud-based software model that allows users to access applications remotely via the internet.

[6]  Global ERP Solutions: specialized resource planning systems designed to manage multinational operations across multiple countries, regions, currencies, and languages, business processes such as finance, HR, sales, and inventory management into a single platform, enabling seamless data flow and real-time analytics.

[7] “Source Euromonitor International Limited; Beauty and Personal Care 2026Edition, Value Sales at RSP, 2025 Data”

[8] Alan Schwarz (October 14, 2025). Forbes – Best Customer Service 2026. https://www.forbes.com/lists/best-customer-service/

[9] Alan Schwarz (March 17, 2026). Forbes – Best Brands For Social Impact 2026. https://www.forbes.com/lists/best-brands-social-impact/