Bravenly Platinum EVP Ricky Durant Turns Vision Board Dream Into Reality With Muscle & Fitness Competition

Beyond the Business: For Bravenly Global Platinum EVP leader and entrepreneur Ricky Durant, success has never been just about building a business. It’s about building a life where dreams aren’t simply imagined — they’re pursued.

In the world of network marketing, vision boards are often filled with images of dream homes, financial freedom, luxury vacations, and professional achievements.

But for Ricky Durant, one particular vision had nothing to do with income, recognition, or business rankings. It was personal:

Competing for the title of Mr. Health & Fitness.

Turning a Dream Into Reality

Today, that dream is no longer just an image on a vision board. Ricky finished third in the prestigious competition with over 40,000 competitors, and his story is featured in the Fall 2026 issue of Muscle & Fitness, demonstrating the very principles he and his wife, Jessika Durant, have spent years encouraging others to embrace.

The magazine’s profile highlights Ricky’s journey from the oil industry to fitness, his roles as a husband and father of two daughters, and his commitment to faith, family, and helping others recognize their potential.

As Muscle & Fitness notes, his story illustrates that:

“strength is most powerful when it’s used to help others.”

Building More Than a Business With Bravenly Global

For Ricky and Jessika Durant, entrepreneurship has always been about something greater than a compensation plan.

After years of demanding careers, including Ricky’s time in the refinery industry, the couple built a successful network marketing business together.

Today, as top leaders within Bravenly Global, they continue to build an organization centered around belief, personal development, community, and helping others recognize their potential.

Their journey has included international leadership retreats, meaningful relationships, and opportunities they once only dreamed of experiencing, having generated over $250 million in total team sales in their network marketing career over the last decade, while helping others transform their lives.

But perhaps one of the most meaningful parts of that journey has been continuing to discover who they want to become outside of business.

And for Ricky, that means continuing to pursue personal goals that challenge him in a different way.

Where Wellness, Discipline, and Entrepreneurship Meet

As a company operating in the health and wellness space, Bravenly Global has created a community where conversations around healthier lifestyles, intentional living, and personal growth are part of the culture.

For Ricky, those values are part of his daily life, and he shares that Bravenly’s lifestyle products* are important components of his overall nutritional and supplementation routine, alongside his ongoing commitment to training and consistency.

*This statement has not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

His participation in Mr. Health & Fitness represents the importance of investing in yourself with the same determination you invest in building a business.

Fitness has long been part of Ricky’s journey. The magazine describes his background in powerlifting and competitive bodybuilding, noting that the deeper reward for him has been personal transformation.

The discipline required to pursue a fitness goal shares many similarities with the discipline required to build a successful organization. Consistency when motivation fades. Commitment when progress feels slow. The willingness to show up even when no one is watching.

These are principles Ricky and Jessika have spent years teaching and demonstrating within their Bravenly organization.

Because leadership isn’t simply about telling people what is possible. It’s about being willing to pursue what is possible yourself.

A Vision Board That Represents a Bigger Mission

Within their Bravenly business, the Durants have consistently encouraged others to create a vision for their lives that extends beyond their current circumstances.

They believe that building a business should never become the only dream someone pursues.

Instead, they see entrepreneurship as a vehicle for individuals and families to pursue more of what life has to offer.

More experiences. More opportunities to grow. And perhaps most importantly, more courage to pursue the things that matter personally.

Ricky’s decision to compete in Mr. Health & Fitness — and his recognition in Muscle & Fitness — is a living example of that belief. It’s a reminder that achieving success in one chapter of life doesn’t mean the story is finished.

Redefining What Success Really Looks Like

Throughout their entrepreneurial journey, Ricky and Jessika have experienced significant professional milestones, industry recognition, and the privilege of developing leaders across their organization.

Yet, as their journey continues, their definition of success continues to evolve.

Success is no longer simply about what they can accomplish professionally.

It’s about the people they become, the example they set for their family, and the permission their journey gives others to believe in themselves.

Ricky’s achievement in the Mr. Health & Fitness competition reinforces a message at the heart of the Durants’ approach to leadership:

Building a business isn’t simply about having more.
It’s also about becoming more.

And sometimes, becoming more means stepping outside the business entirely and pursuing something that challenges you in a different way.

Inspiring Others to Keep Dreaming

For the Durants, this moment represents another opportunity to lead by example within the Bravenly Global community.

It’s a reminder that vision boards are not meant to be forgotten once a certain level of professional success has been achieved.

They are meant to evolve as we do.

About Bravenly Global

Bravenly Global provides a premium portfolio of healthy, crave-able lifestyle products designed to deliver results, encourage reorders, and create a ripple effect of impact. This product offering is paired with a generous, multi-faceted compensation plan and supported by modern tools and training for today’s social marketers.

Bravenly Global is a privately owned, family-operated wellness company built around the principles of Courage, Integrity and Impact, and continues to expand throughout North America and internationally while maintaining its focus on helping Brand Partners serve their customers, leadership development, faith, family values and community.

Whether joining as a Customer, Affiliate, Brand Partner, or established industry leader, Bravenly offers meaningful value, rewards, and opportunity at every level. Privately owned, debt-free, and committed to transparency, integrity, faith, fun, and family values, Bravenly Global is on a mission to make a positive difference in countless lives across North America and beyond.

To learn more, visit bravenlyglobal.com.

Income Disclaimer:  Bravenly Global does not represent or guarantee that a Brand Partner will earn income through the Bravenly Global opportunity. Earnings and results vary and are not guaranteed. Success requires successful sales activity, hard work, diligence, training, consistency and leadership. Prospective Brand Partners should review Bravenly Global’s current Income Disclosure Statement for typical earnings and other important information.