IT WORKS!® Appoints Forrest Smith Chief Strategy Officer to Drive Next-Gen Innovation
IT WORKS!®, a global leader in lifestyle and wellness products, has appointed Forrest Smith as Chief Strategy Officer. A proven entrepreneur and innovator, Smith will lead growth initiatives, innovation roadmapping, and cross-functional integration as the company continues its transformation into an industry trailblazer.
Smith brings a strong track record of entrepreneurial success, having founded, scaled, and sold multiple companies to Fortune 500 enterprises. Most recently, he served as Executive Director of Global Operations at a publicly-traded network marketing company, where he spearheaded enterprise-wide modernization—advancing the adoption of AI, automation, and data analytics to streamline operations and enhance customer experiences.
“Forrest’s ability to pair founder-level creativity with enterprise execution makes him uniquely positioned to guide our strategic agenda,”
said Peter Griscom, IT WORKS! President and COO.
“His proven track record of building companies and driving innovation at scale will help position IT WORKS! for the future—empowering our field, our customers, and our community with world-class products and business opportunities.”
Smith’s appointment underscores IT WORKS!’s commitment to building a future-ready organization defined by agility, creativity, and scale.
About IT WORKS!
IT WORKS!® is a global leader in lifestyle and wellness products, dedicated to helping people live their best lives through innovative solutions that support health, beauty, and personal growth. Founded in 2001, IT WORKS! has empowered hundreds of thousands of independent distributors across more than 20 countries with its award-winning product portfolio and proven business opportunity. With a mission to inspire confidence, promote well-being, and create community, IT WORKS! continues to redefine the direct selling experience for the modern entrepreneur. For more information, visit www.itworks.com.
Get more information, facts and figures about It Works! Global, click here for the It Works! Global overview.
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