Network Marketing Legend, Laurent Le Men, Finds His Home with MWR Life

After a storied career of dizzying highs and crushing lows, industry titan Laurent is embarking on what he calls his “last race.” He believes MWR Life is poised to redefine not just the travel industry, but the very meaning of success.

At 45, Laurent has seen it all. He’s a veteran of the network marketing world, with 18 years of experience under his belt. He’s built empires, mentored thousands, and earned a fortune. He’s also tasted the bitterness of bankruptcy, the sting of betrayal, and the ache of a life out of alignment.

His journey began with a staggering €92,000 of debt. With his back against the wall, he turned to network marketing, not as a hobby, but as a lifeline.

“I never told myself ‘I’ll try,'”

he recalls.

“From day one and throughout my entire career, my motto has always been: succeed or succeed.”

And succeed he did. At his first company, he soared to the rank of Triple Diamond, earning over $10,000 a month within a year. Then at his next company, he built a colossal team of 25,000 people and was earning over €30,000 a month in less than two years.

But the view from the top wasn’t what he expected.

“I earned over €30,000 a month in this industry, and you know what? I wasn’t happy at all. I had money, lots of money, but I wasn’t aligned with myself and the values I was seeking.”

This misalignment led him down a difficult path. He started his own company, but it crumbled. His personal life unraveled. He was lost.

Now, after a period of intense self-reflection, Laurent is back. And he’s chosen MWR Life for his final, and most important, chapter.

“MWR Life comes at the perfect time in my life to begin this new, and final chapter in the most beautiful way possible,”

he says.

“The vision of the company, its cutting-edge technology integrating AI into the travel model, the leadership here, the extremely rewarding compensation plan… it all just clicked.”

For Laurent, MWR Life is more than just a business opportunity; it’s a chance to live a life of purpose and passion.

“At 45, I want to enjoy life, travel, and live experiences. Travel makes people dream. It’s the biggest industry in the world.”

He’s particularly impressed by MWR Life’s unique approach to the travel industry. 

Unlike many in the industry, MWR Life owns its travel platform outright. This control enables better pricing, smarter tech integrations, and ongoing innovation. Members also benefit from private travel deals, 24/7 multilingual support, and an expanding global community.

But it’s the human element that truly resonates with him.

“You can feel that people attracted to travel are open-hearted and full of warmth,”

he says. He’s found a community that shares his values, a place where he can be his authentic self. His leadership style, which he describes as a blend of empathy and directness, has found a new home.

“I deeply and sincerely love people,”

he says,

“and at the same time I won’t lie to them about the mindset they need.”

The Secret to Building Empires: Embodiment Over Everything

When asked about his secret to building such enormous teams (25,000 people at his peak), Laurent’s answer cuts through the noise of typical network marketing advice. It’s not about scripts or techniques. It’s about something far more profound.

“Embodiment, belief, behaving and acting like someone who is successful,”

he explains,

“For me, beyond techniques, scripts, and startup tips, the most important thing is energy. Embodiment means becoming the person who will achieve what they want.”

This philosophy represents a fundamental shift in how most people approach success. While others chase opportunities, Laurent has learned to attract them.

“You don’t chase success, you attract it. To attract it, you have to embody it.”

It’s a concept that sounds almost mystical, but Laurent’s results speak for themselves. When you embody success, when you think, act, and carry yourself like someone who has already achieved what you’re working toward, people are naturally drawn to that energy. They want to be part of whatever you’re building.

The Moment Everything Changed

But for all his financial success, it was a simple human moment that revealed the true purpose of his work.

“You know, the real gift in this industry is when someone from your team, someone you don’t even know well because your team is so large, comes up to you at an event and says: ‘Laurent, I just want to say thank you. You changed my life. I feel free and happy, and your words months ago created the shift I was waiting for.'”

He continues,

“I think most leaders who read this have lived that kind of moment. Beyond the money, for me, a simple ‘thank you,’ seeing people thrive, feels like receiving millions of euros in my heart.”

This revelation transformed Laurent’s view of his role. He wasn’t just building a business; he was changing lives. The money, the recognition, the status, all of it paled in comparison to the profound impact he was having on real people with real dreams and real struggles.

It’s this understanding that makes his current chapter with MWR Life so compelling. He’s not just selling travel; he’s selling transformation, and the chance for others to create their own life-changing moments.

The Athletic Mindset: Why Legends Never Retire

After reaching such extraordinary heights, many would be content to rest on their laurels. But Laurent sees himself differently. He views network marketing through the lens of elite athletics, where a single victory doesn’t measure true greatness, but by the ability to win again and again.

“I believe we are like athletes in this industry,”

he explains.

“Winning a gold medal once is great. But you become a legend when you’re able to win it again.”

This athletic mindset explains why, at 45, Laurent is willing to start over with MWR Life. It’s no longer about proving himself to others; he’s already done that.

“Before, I needed to prove things to others. Now, I only want to prove to myself that I can still shine in this industry.”

There’s something deeply inspiring about this perspective. In a world where people often peak early and spend the rest of their lives looking backward, Laurent is looking forward. He’s treating this new chapter not as a comeback, but as the next phase of an ongoing championship career.

This mindset is particularly relevant in the travel industry, where experiences and memories compound over time. Just as an athlete’s legacy grows with each victory, Laurent sees his work with MWR Life as an opportunity to create an even more meaningful legacy, one measured not just in team size or monthly earnings, but in the quality of lives transformed and dreams fulfilled.

His mission is clear: to inspire others to dream big, to dare to want more, and to understand that true success isn’t just about the money in the bank, but the richness of the memories in your heart.

“Life isn’t just about breathing, it’s about fully living your life,”

he says. And for Laurent, that means one last, exhilarating race to the finish line, with MWR Life as his trusted partner.

About MWR Life

Founded by Yoni Ashurov, MWR Life is a global travel and lifestyle company on a mission to Make Wishes Real. Through its signature Travel Advantage™ platform, members gain access to exclusive member pricing on hotels, cruises, and curated experiences across the globe. With community events, digital tools, and a bold vision for the future, MWR Life empowers everyday people to live more, earn more, and become more.