Growing With Intention: How the THREE Farm, a Medicinal Plant Research Institute, Sets a New Standard 

Daniel Picou, CEO of THREE International

Growth in the direct selling industry is often defined by new markets, new products, and rapid expansion. THREE International has chosen a different path: one centered on intention, scientific foundation, and long-term credibility.

The THREE Farm, a dedicated medicinal plant research institute, is a clear expression of how the company is growing—and why that growth matters to its global community. 

The THREE Farm is not a manufacturing facility. It is an agricultural reserve designed exclusively for research, exploration, and innovation.

Its purpose is to study medicinal plants in their natural environment and better understand the phytonutrients and health-promoting molecules they contain, as well as how those compounds can be made more bioavailable within nutritional formulations. 

Why a Research Farm Matters 

As wellness consumers become more educated, expectations have changed. People want products that are not only effective, but science-backed and thoughtfully developed. The THREE Farm allows the company to study plants at the source—how they grow, how their nutrient profiles are influenced by the environment, and how their beneficial compounds can be best utilized. 

This research-first approach strengthens THREE’s ability to innovate responsibly. By examining phytonutrients and bioavailability at an early stage, the company can make more informed decisions when developing new products or refining existing ones. The result is a product pipeline grounded in knowledge. 

Importantly, THREE has committed to making its research findings public, contributing to broader understanding around how plants and vegetation can be used to improve health and quality of life worldwide. 

Aerial view of the THREE Medicinal Plant Research Farm in Thailand
Aerial view of the THREE Farm, a medicinal plant research institute and farm in Thailand

Why Thailand Was Chosen 

Location is critical when it comes to plant research. After careful evaluation, THREE selected a secluded region in Thailand for its exceptional growing conditions. The soil in this area has remained uncompromised and organically intact for more than three decades, creating an ideal environment for research cultivation. 

This region is home to some of the most fertile land in the world, with stable climate conditions that support optimal plant growth and phytonutrient development. These near-perfect conditions allow researchers to study plants in an environment where they can naturally thrive, producing more consistent and meaningful research insights. 

Intentional Growth, Not Shortcuts 

Establishing a research institute of this kind reflects a mature approach to growth. Rather than relying solely on external data or third-party research, THREE has invested in building its own knowledge base. This allows the company to explore ingredients more deeply, reduce uncertainty, and support innovation with firsthand insight. 

Sign for the THREE Medicinal Plant Research Institute in Thailand
At the THREE Medicinal Plant Research Institute in Thailand

What This Means for Brand Ambassadors 

For Brand Ambassadors, meaningful growth is reflected in consistency, clarity, and trust. The THREE Farm does exactly that. It gives the field a meaningful, authentic story—one rooted in research, science, and long-term commitment. 

Knowing that THREE products are informed by research into phytonutrients and bioavailability makes them easier to trust, easier to share, and easier to stand behind. It reinforces the company’s promise that its products are science-backed, quality-tested, and thoughtfully developed. 

Growing with Purpose 

The THREE Farm represents how THREE International approaches growth—with curiosity, discipline, and intention. It reflects a belief that understanding should come before expansion, with growth guided by people and purpose. 

For customers, Brand Ambassadors, and industry leaders alike, it is a signal that THREE is building something designed to last—rooted in research, guided by values, and committed to improving wellness through knowledge. 

CSO Dr. Dan Gubler at the THREE International medicinal plant research farm
CSO Dr. Dan Gubler at THREE medicinal plant research farm

About Three International

THREE International is a direct sales company based in Lehi, Utah. As the global leader in bioavailable wellness products, we believe in the power of purpose. THREE’s innovative formulas are specially designed to create demonstrable results through maximizing bioavailability and cellular absorption. Our caring and vibrant community inspires and leads through the power of people, platform, and purpose.

Get more information, facts and figures about THREE International, click here for the THREE International overview.

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