Why 70% of BE Users Are Retail Customers and Why Affiliates Are Paying Attention

Direct Sales is evolving and retail customers today are better informed, more selective and more aware of the value they expect from any subscription or educational platform. Affiliates, too, are looking for offerings they can present with clarity and confidence.

In this landscape, BE (BE Club) has gained attention for taking a product-led approach that emphasizes education, technology and user experience. Rather than relying on aggressive promotion or complicated narratives, BE focuses on a straightforward concept: build tools people genuinely use and let the retail customer experience speak for itself.

This shift has contributed to a user base where more than 70% of subscribers are retail customers rather than affiliates, a profile that stands out in an industry where the opposite is often the norm. 

A Model Centered Around Product Use, Not Pressure 

Across parts of the Direct Sales space, one of the recurring challenges has been ensuring that products are used consistently. Many companies have offered toolkits or access passes that sound impressive, but retail customer engagement doesn’t always reflect the promise.

BE took a different route by prioritizing product development and user feedback before scaling. The result is a platform where retail customers sign up primarily for the tools available inside the ecosystem, tools designed to support learning, strategy-building and personal development at each user’s pace. 

This shift has two important effects for affiliates:

1. Conversations become clearer.
   They can focus on what the platform is, what it does and who it’s for, without relying on complex explanations.
2. Expectations become healthier.
   Retail customers understand they are accessing educational resources and technology tools  not guaranteed outcomes.

By centering the discussion on use rather than opportunity, affiliates can engage more transparently.

A Multi-Layered Suite of Education and Technology Tools

The BE ecosystem includes several platforms designed around usability and continuous development:

• Interactive Education – Structured paths, live sessions and topic-based modules provide a gradual learning experience. Users can explore content based on their interests and revisit materials at their own pace.

• Crypto Intelligence SaaS – These tools simplify complex data by presenting market overviews, AI-assisted insights and user-friendly charts sourced from public information. The goal is to help users navigate the crypto space with more clarity. NOT to provide predictions, financial advice or any guarantees.  

• Forex Insights SaaS – AI-supported tools help users understand market movements and macroeconomic trends. The focus is on accessibility and education, not on directing trades or promising results.

• AI Co-Pilot System – A conversational AI companion built to guide users through the platform, answer questions, recommend learning paths and help users explore features more intuitively.

All components of the ecosystem are regularly updated according to user feedback, technology advancements and usability standards. The emphasis is on providing supportive, informational and engaging tools  without claims of performance or outcomes.

A Compensation Structure Built Around Responsible Expectations

In designing its compensation approach, BE placed focus on:

• retail customer acquisition
• user retention
• transparency
• long-term product engagement
  

The plan encourages affiliates to introduce retail customers responsibly, ensure proper onboarding and maintain clear communication about what the platform offers and what it does not.

This framework aims to create a structure that aligns earnings with ongoing user value rather than short-term bursts of activity. As with any compensation plan, results vary between individuals based on personal effort, market conditions and other factors beyond the company’s control.

Importantly, BE does not guarantee earnings or performance for any affiliate or retail customer.

“We’ve learned that people don’t want pressure; they want clarity. Our responsibility is to offer transparent education and technology, not guarantees. When you give users something meaningful, you don’t have to convince them, they see the value themselves,”

said Co-Founder and CEO of BE, Moyn Islam. 

Why Affiliates Are Showing Interest

Interest in BE has grown gradually and organically. Affiliates note several reasons why the model resonates with them:

1. Clearer positioning – A platform rooted in education and technology is easier to explain, especially for affiliates who prefer to lead with information rather than urgency.

2. A large retail customer base – A user base dominated by retail customers signals a healthier product-utilization pattern, something affiliates often look for when evaluating long-term potential.

3. Consistent development – Because the platform is updated regularly, users often experience new features, improvements, or expanded content, making the ecosystem dynamic and engaging. 

4. Alignment with emerging trends – Across the broader industry, product-led growth is becoming increasingly valued. Affiliates are choosing tools that reflect the expectations of today’s retail customers, who often prefer technology, on-demand learning and mobile-first solutions. 

Like in most affiliate marketing domains, not every affiliate will see the same experience and interest differs by region, but the general trend reflects a desire for models that prioritize clarity and functionality.

Transparency as a Guiding Principle

One of the themes emphasized by BE is transparent communication, both in what the platform provides and what it does not promise.

The company’s messaging consistently reinforces that:

• tools support learning, not outcomes
• AI assists with information, not predictions
• compensation depends on individual effort, not guarantees
• retail customer value is based on the user’s personal engagement
• experiences vary among users
  

This balanced framing is part of why the platform resonates with affiliates who prefer responsible communication and sustainable expectations.

A Reflection of Where Direct Sales Is Heading

The shift toward product-centered models, educational ecosystems and technology-driven platforms is visible across the entire Direct Sales sector. Retail customers want substance. Affiliates want clarity. Companies are increasingly focused on long-term engagement rather than fast expansion.

BE fits into this direction by offering a toolkit that aligns with these evolving standards, one built on continuous learning, accessible technology and a user base that reflects genuine product use.

It’s not about predicting where the industry will go next, but about contributing to a model that feels more aligned with present-day expectations.