Scentsy Announces Layoffs of 11% of Workforce
MERIDIAN, Idaho — Scentsy has announced layoffs affecting approximately 11% of its workforce as the Meridian, Idaho-based fragrance company restructures its organization to align with strategic priorities. Scentsy says the workforce reduction is part of a broader realignment aimed at supporting long-term growth and future Consultant support.
Scentsy shared the following statement:
Scentsy has made thoughtful adjustments to its workforce and organizational structure to better align with strategic priorities. As part of this process, approximately 11% of positions were eliminated.
Scentsy Chief Executive Officer Dan Orchard shared,
“These decisions are not easy, but they were necessary to ensure the organization is structured to best support current and future Consultants and Scentsy’s long-term success. We are deeply grateful for the contributions of every impacted employee and are committed to supporting them through this transition.”
Employees affected by this realignment have been offered a compensation package aligned with their years of service, and Scentsy has provided resources to support them during this transition.
While this represents a significant moment of change for the company, Scentsy remains focused, stable, and committed to its mission of delivering fragrance experiences that connect people to memories, moments, and each other.
“Scentsy is well-positioned for the future,”
Orchard added.
“These changes, although difficult, reflect responsible planning to align the organization with our strategic priorities, focusing on the work that creates the greatest value and impact. We remain committed to creating innovative products and supporting our Consultants, employees, customers, and communities worldwide.”
Scentsy operates a large headquarters campus in Meridian, Idaho, and has been one of the city’s major employers. The company, known for its wickless candle warmers and scented wax products, moved to its Eagle Road headquarters in 2013 and grew into a global direct-sales brand.
About Scentsy
Scentsy is an international fragrance and home décor brand known for creating innovative scent experiences that connect people to memories, moments, and each other. Founded in 2004, the Forbes-recognized, direct selling company offers its flagship fragrance Scentsy Bars and Warmers, Diffusers, Candles, and other scented lifestyle products through a worldwide network of Independent Fragrance Consultants. Driven by creativity, community and connection, Scentsy brings fragrance into everyday life.
SOURCE: Idaho News, CBS 2
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