Latin America and the United States: The Potential of Two Major Markets for Business Development in the Digital Age

According to a recent press release: 

Why have Latin America and the United States become attractive markets for direct selling and network marketing entrepreneurs?

Not all markets offer the same opportunities. Some stand out for their economic scale, purchasing power, and commercial infrastructure; others offer diverse consumer bases and significant growth possibilities. For those building businesses in direct selling and network marketing, these differences can create opportunities to expand their activities and benefit from the strengths of both markets.

The United States and Latin America represent two strategic regions for those looking to develop and expand their businesses. Not because they operate in the same way, but precisely because their distinct characteristics can complement one another and create new commercial possibilities.

Two Markets with Strengths That Create Opportunities

The United States remains one of the world’s leading direct selling markets. According to the Growth & Outlook 2026 study published by the Direct Selling Education Foundation, the U.S. direct selling industry generated $34.2 billion in retail sales in 2025, with approximately 34.8 million customers and 5.2 million direct sellers.

These figures highlight the scale of a market with a broad consumer base, well-developed commercial infrastructure, and an established industry. For those working in network marketing, it offers a business environment with opportunities, but also competition that requires preparation, differentiation, and a strong focus on customer service.

Latin America, meanwhile, presents a landscape of opportunities driven by changing consumer behavior and the growing use of digital tools.

A report by Endeavor and Mercado Libre, published in January 2026, projected that Latin American e-commerce would reach $215.31 billion in 2026, growing faster than the global average. While this figure refers to e-commerce as a whole rather than network marketing specifically, it reflects the evolution of digital purchasing channels and the opportunities available to businesses that know how to adapt.

For entrepreneurs, this environment can make it easier to reach consumers, present products, and build stronger commercial relationships through digital channels.

Making the Most of Both Markets

The real potential emerges when these strengths are no longer viewed separately, but as complementary elements of a broader business development strategy.

An entrepreneur based in Latin America may find opportunities to develop commercial activities in the United States, just as someone established in the U.S. may build relationships and teams in Latin American countries, provided the business model and local operating conditions allow it.

Communication tools play a fundamental role in this process. Social media, video calls, and messaging platforms make it possible to connect with potential customers, present products, organize training sessions, and support teams located thousands of miles away.

However, developing a business across different markets does not mean applying exactly the same strategy everywhere. Cultural differences, consumer behavior, language, and economic conditions require tailored approaches.

In direct selling and network marketing, where personal relationships, trust, and ongoing support are essential, understanding these differences can become a competitive advantage.

The ability to draw on the commercial experience of one market while exploring the development opportunities of another expands the options available to those seeking to build scalable businesses, without necessarily having to relocate.

Network Marketing as a Model for International Business Development

One of the defining features of network marketing is the ability to build commercial organizations through networks of independent distributors, supported by product sales, training, and team development.

When a company operates in multiple countries, this model can create opportunities for distributors to expand their commercial activities and build relationships with customers and teams across different markets, subject to the operating conditions in each territory.

One More Global is an example of a company that has invested in the potential of the United States and various Latin American markets, identifying development opportunities in regions with different characteristics. Its expansion strategy highlights the importance of understanding each market’s particularities and establishing a presence that supports organizational growth.

This presence can also create opportunities for those building their businesses within the company. Operations, offices, and logistics infrastructure serving authorized markets can facilitate product access, shipping, and commercial activity. Distributors can use communication tools to connect with people in other markets and broaden their business opportunities, supported by the company’s operational resources wherever it has an established presence.

In this way, international expansion represents not only a growth opportunity for the company but also a potential path for distributor development, always within the markets and commercial conditions in which the business is authorized to operate.

An Opportunity for Those Who Know How to Recognize It

The potential of Latin America and the United States goes beyond the size of their economies or their individual characteristics. It also lies in the opportunity to leverage their strengths in complementary ways.

For those building home-based businesses, working in direct selling, or developing network marketing organizations, understanding both markets can broaden commercial opportunities and offer new perspectives for growth.

The key is not simply reaching more people, but understanding each market more deeply and leveraging its strengths to build businesses with vision, strategy, and international reach.