IT WORKS!® Names Conrad Smith Vice President of Customer to Drive Global Growth
IT WORKS!®, a global leader in lifestyle and wellness products, has appointed Conrad Smith as Vice President of Customer. An award-winning sales and marketing executive with extensive experience in CPG, SaaS, and direct selling, Smith brings a proven track record in customer acquisition, retention, and engagement.
With a background in international law, Smith has been recognized for successfully introducing American products to global markets. His leadership philosophy centers on transparency, consistent communication, and a customer-first approach.
This appointment is part of IT WORKS!’s broader strategy to elevate the customer experience through innovative products, intuitive field tools, and accelerated expansion into new markets and demographics.
“Conrad’s expertise and leadership will be invaluable as we strengthen customer relationships and deliver greater value through technology, communication, and systems,”
said Peter Griscom, President and COO of IT WORKS!.
“Our goal is to make IT WORKS! the most accessible and rewarding platform for networkers to build their businesses.”
IT WORKS! remains committed to supporting its distributor base while attracting top industry talent and creating opportunities for the next generation of direct selling leaders.
About IT WORKS!
IT WORKS! is a global leader in lifestyle and wellness products, dedicated to helping people live their best lives through innovative solutions that support health, beauty, and personal growth. Founded in 2001, IT WORKS! has empowered hundreds of thousands of independent distributors across more than 20 countries with its award-winning product portfolio and proven business opportunity. With a mission to inspire confidence, promote well-being, and create community, IT WORKS! continues to redefine the direct selling experience for the modern entrepreneur. For more information, visit www.itworks.com.