BeautyCounter - Overview
(US)
Review score:
Per year: $119.35 million
Per month: $9.95 million
Per week: $2.30 million
Per day: $326,986
Per hour: $13,624
Per minute: $227.07
per second: $3.78
Since viewing this page: N/A
Download for free:
Latest Company News
Business For Home Virtual Conference 2 – 4 April
February 11, 2021
April 2 – 4, 2021 Network Marketing Professionals from around the world will come together in an immersive generic training experience. Using the latest and most advanced technology and audio/video equipment available, we will bring you ...
Read more
The 500 Largest Direct Sales Companies In The World 2021
February 10, 2021
UNDER CONSTRUCTION! This list is in $USA and in real time, meaning if we validate / add / adjust the revenue for a company this list will be updated and the ranking will change instantly. Below ...
Read more
The success of Beautycounter — which was founded by Gregg Renfrew in 2011 and is currently on track to generate $225 million in annual revenue by the end of 2017, according to market sources — is particularly impressive given that the company doesn’t spend any money on traditional advertising. Instead, Beautycounter, which only sells products it says are free from harmful chemicals, relies largely on direct peer-to-peer sales by a network of over 25,000 independent consultants.
Pioneered by the likes of Avon, Mary Kay and Tupperware, the concept of peer-to-peer selling has been around for decades, having emerged as an early way for non-working women to earn extra money. Now the approach has new momentum, thanks to social media and the rise of the “gig economy,” a term coined at the height of the financial crisis in 2009 to describe the growing shift to more part-time, short-term or freelance work arrangements.
Source: https://www.businessoffashion.com/articles/intelligence/beyond-avon-and-mary-kay-why-social-selling-still-works