BeautyCounter - Overview
(US)
Review score:
Per year: $119.35 million
Per month: $9.95 million
Per week: $2.30 million
Per day: $326,986
Per hour: $13,624
Per minute: $227.07
per second: $3.78
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Latest Company News
Ambassadors Of Network Marketing – Hall Of Fame 2021
July 23, 2021
There is a group of international servant leaders promoting the Network Marketing – Direct Selling Industry in a generic way. They are active on social media, speakers at generic conventions or serve through international organisations such ...
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Global Direct Selling Sales $325 Billion In 2020 And 250 Million Distributors
July 6, 2021
Below figures are based on the WFDSA combined members sales. We estimated Global Sales for the Direct Selling industry / Network Marketing/ MLM at $325 Billion and 250 million representatives/distributors. Many Direct Selling Companies all over ...
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The success of Beautycounter — which was founded by Gregg Renfrew in 2011 and is currently on track to generate $225 million in annual revenue by the end of 2017, according to market sources — is particularly impressive given that the company doesn’t spend any money on traditional advertising. Instead, Beautycounter, which only sells products it says are free from harmful chemicals, relies largely on direct peer-to-peer sales by a network of over 25,000 independent consultants.
Pioneered by the likes of Avon, Mary Kay and Tupperware, the concept of peer-to-peer selling has been around for decades, having emerged as an early way for non-working women to earn extra money. Now the approach has new momentum, thanks to social media and the rise of the “gig economy,” a term coined at the height of the financial crisis in 2009 to describe the growing shift to more part-time, short-term or freelance work arrangements.
Source: https://www.businessoffashion.com/articles/intelligence/beyond-avon-and-mary-kay-why-social-selling-still-works