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Liquid Multi Vitamins and Super Juices. The Flagships of the Direct Selling Industry…. What are the best products the Direct Selling Industry has to offer? 

As a distributor / prospect for liquid supplements you want to know how effective a product is for your health, how reliable the testimonials are, if the product is scientific formulated, what the price is compared to the compitition, how well is the marketing done at the company and are you backed up with clinical research on the formulation. The famous product marketing mix from the corporate world ; Price, Product, Place and Promotion. The Results:

RankNumberProductC. ResearchTestimonialsPriceOITDFMarketingTotalDayYearFamily
1
1
Vemma
8
5
2
4
5
3
27
$1.88
$686
$2,745
2
2
Tahitian Noni
9
3
4
4
3
1
24
$1.24
$453
$1,810
3
3
Monavie Active
5
6
0
2
4
4
21
$4.44
$1,621
$6,482
4
4
Zrii-Amalaki
3
2
2
1
4
3
15
$2.00
$730
$2,920
5
5
Exfuze Seven+
0
1
5
1
4
2
13
$1.03
$376
$1,504
6
6
Xango
2
3
0
2
2
3
12
$3.20
$1,168
$4,672
7
7
Sisel Eternity
0
1
3
1
1
1
7
$1.47
$537
$2,146
8
8
Agel Core Min
0
0
1
0
0
3
4
$2.00
$730
$2,920


Best Overall Product

Best Marketing

Best Price

Business For Home Award

Business For Home Award

Business For Home Award


Best

Clinical Research


Best

Testimonials


Best

Scientific Board 

Business For Home Award

Business For Home Award

Business For Home Award


How do we rank?

RankNumberProductC. ResearchTestimonialsPriceOITDFMarketingTotalDayYearFamily
1
1
Vemma
8
5
2
4
5
3
27
$1.88
$686
$2,745
2
2
Tahitian Noni
9
3
4
4
3
1
24
$1.24
$453
$1,810
3
3
Monavie Active
5
6
0
2
4
4
21
$4.44
$1,621
$6,482
4
4
Zrii-Amalaki
3
2
2
1
4
3
15
$2.00
$730
$2,920
5
5
Exfuze Seven+
0
1
5
1
4
2
13
$1.03
$376
$1,504
6
6
Xango
2
3
0
2
2
3
12
$3.20
$1,168
$4,672
7
7
Sisel Eternity
0
1
3
1
1
1
7
$1.47
$537
$2,146
8
8
Agel Core Min
0
0
1
0
0
3
4
$2.00
$730
$2,920

Abbreviation: OIT = Other Independent Testing, DF = Doctor Formulated

  • The results of clinical research (on the formula, not ingredients) has been studied by 3 experts: a Medical Doctor of a Dutch University, a Doctor of Naturopathic Medicine and a Doctor of Osteopathic Medicine. None of these experts are using the products.
  • For the customer testimonials we took notice of the Company official website and what was further found on the Internet.
  • For the price we calculated with the companies suggested serving size and show the price per day, per month and for a family of 4 persons, based upon the USA consumer/retail pricing.
  • For the Other Independent Testing we studied the details of (ingredients) tests done by other resources. (Consumerlab.com & other sources)
  • Doctor formulated / Scientific board: which person(s)  formulated  and are standing behind the product.
  • Marketing: How well is a product promoted by the corporate staff. Which (web) tools are available, apparel, printed stuff, DVD's, Magazine's ect.

The points system:

  • Clinical research on the product / blend: maximum is 10 points
  • Customer testimonials: maximum is 6 points
  • Price Point: maximum is 5 points
  • Other independent testing: maximum is 5 points
  • Doctor Formulated / Scientific Board: maximum is 5 points
  • Marketing: maximum is 4 points

Total maximum points: 35

We believe when it comes down to health, it is quality that counts.  If you care about yourself and others this will be a priority. You make the decision.

Best Overall Product

Vemma Nr. 1

Business For Home Award

Vemma: Mangosteen based Multi-Vitamin, with Aloe Vera, Green Tea,  65 minerals blend. The suggested serving size of Vemma is 2 ounces (59 ml), 1 time a day. Price: $ 30 for 1 bottle of 32 ounce (946 ml)  =   $1.88 per day. Scientific Board: Dr.Yibing Wang (M.D., Ph.D), Dr. Robert Verkerk, (Advisor) Dr. John Edwards, (Advisor) Dr. Mehmet Oz (Advisor) Clinical research: https://www.vemma.com/science

Vemma summary: The nr. 1 on health benefits for an average price. Great testimonials, outstanding results on the clinical studies, and other independent studies. Impressive Scientific board – advisors. Marketing could be better. If you are product orientated Vemma could be a great fit. The investment for a 1 year autoship is $686 versus $453 for Tahitian Noni and $1,621 for Monavie.

Tahitian Noni Nr. 2

Tahitian Noni: Super Juice from Noni Pure Juice Puree, Natural Grape Juice, Natural Blueberry Juice Concentrate, and Natural Flavors. The recommended serving size is 1 ounce (30mL) Price: $42 for 1 bottle of 34 ounce (1000 ml) = $1.24 per day. Scientific board: Jarakae Jensen (M.S.) Afa Palu (R.A.) Brett West (B.S.). Clinical research: numerous studies: https://research.tni.com/united_states/english/research/clinical_studies.html

Noni Summary: TNI is putting great efforts in clinical research and is in that field the nr. 1. Noni's problem is on the taste, most people don't like the taste. The marketing is not as superior as Monavie. The price is below average. A great runner up! A lot of value for money. Tahitian Noni International backs their products with more than a dozen peer-reviewed human clinical trials. The investment for a 1 year autoship is $453 versus $686 for Vemma and $1,621 for Monavie.

Monavie Nr. 3

Monavie Active: Acai based Multi Vitamin, 19 Fruits blend. The suggested serving size of MonaVie is 1-2 ounces (30-60) , two times a day. Price:  Monavie Active $ 37 per bottle of 25 ounce (739 ml) = $4,44 per day (1,5 ounce – 2 times per day) Scientific Board: Dr. Penny Kris-Etherton (PhD, RD) Dr. Alex Schauss (PhD, FACN) Dr. Stephen T. Talcott (PhD) Dr. Nathan D. Wong (PhD, M.P.H) Clinical Research:  1 study https://www.aibmr.com/

Monavie summary: a great product, great testimonials, the best marketing, but way out of line priced. The price difference for a family (4 persons) between the Nr. 1 Vemma and Monavie is approx. $3,738 a year and we did not even calculated with the recommend 2 ounce servings but with 1,5 ounce. If you are money driven then Monavie might be a good choice, however Monavie's price point is a major challenge.

ZRII Nr. 4

Zrii Amalaki: A juice blend containing White Grape, Pear Puree, Concord Grape, Pomegranate, Cranberry, Raspberry, Lime Juice concentrate. The recommended serving size is 1-3 fl oz per day (We calculated with 2 oz) Price: $30 for 1 bottle of 25 ounce (750 ml).  = $2.00 per day. Scientific board: Suhas Kshirsagar BAMS, (M.D.) Thomas Yarema (M.D.) Daniel Rhoda (D.A.S.) Dr. David Simon (M.D.) Clinical research: https://www.zriiproduct.com/science.html

Zrii Summary:  A great Superjuice formula. The scientific board is impressive. Clinical research is available. Great product testimonials. The price is above average. $730 for a 1 year autoship.

Exfuze Nr. 5

Exfuze: Pomegranate, Wild Blue Berries, Aloe Vera and Concord Grapes blend. The recommended serving size is 0.75oz per day. Price: $ 35 for 1 bottle of 25,3 ounce (750 ml).  = $1.03 per day. Scientific board: Joe Guarnera (DCM) Natalie Vittori (PhD) Marcus E Kuypers (M.D) Gary Booth (PhD) JAMES Jamieson (R.Ph) Clinical research: Not available for the product

Exfuze summary: A value for money superjuice. Impressive Scientific Board, however  Lack of scientific research for the product. Exfuze could be a quick riser in the rankings if scientific based research would be available. The lowest priced product.  A 1 year autoship is $376

 Xango Nr. 6

Xango: Mangosteen based, Superjuice based.  The suggested serving size of Xango is 2 ounces (60 ml), 1 time a day. Price: $ 40 for 1 bottle of 25 ounce (739 ml)  = $3.20 per day. Scientific Board: ? Clinical research: 1 study  https://www.xango.com/science/clinical-trial.

Xango summary:  Xango has the benefits of a mangosteen based super juice but can not compete on price or product benefits with Vemma, Noni and Monavie. We could not find a Scientific board. The price point for Xango as a superjuice is way out of line. We doubt if it is still the flagship for the company. Xango is introducing other product groups and maybe suffers from lack of corporate focus. Great Marketing but you are not backup with active researchers. A 1 year autoship is $1,168

SISEL Nr. 7

Sisel Eternity: Resveratrol, Agave, Pomenagrate blend.  The recommended serving size is 0.5oz per day Price: $50 for 1 bottle of 17 ounce (500 ml).  = $1.47 per day Scientific board:? Clinical research: Not available for the product.

Sisel summary: Sisel owns a 400,000 square foot nutraceutical plant, however we could not find a Scientific board. As with Agel no clinical research for the Eternity product is available.  Price is below the average. We are wondering; if you have your own plant why not put more efforts into Clinical research. Lack of Marketing strategy. A 1 year autoship is $537

AGEL Nr. 8

Agel Core – Min:   A blend of 12 essential vitamins and up to 75% of 10 essential minerals.  The recommended serving size is 1 package of 21 gr. per day.  Price: $60 for box of 30 packages (21 gr. each) = $2.00 per day. Scientific board: ? Clinical research: Not available for the product.

Agel summary: Agel is the only liquid multi-vitamin on the shortlist available as a Gel. Lack however of a scientific board and clinical research. Product Testimonials are hard to find. Marketing is a strong point. The Price of a serving is above average. A 1 year autoship is $730.


Best Marketing

Monavie Nr. 1

Business For Home Award

Xango Nr. 2

Vemma Nr. 3

Agel Core Nr. 4

Zrii Alamaki Nr. 5

Exfuze Nr. 6

Tahitian Noni Nr. 7

Sisel Eternity Nr. 8


Best Clinical Research

Tahitian Noni Nr. 1

Business For Home Award

Vemma Nr. 2

Monavie Nr. 3

Zrii Nr. 4

Xango Nr. 5


Best Scientific Board

Vemma Nr. 1

Business For Home Award

Monavie Nr. 2

Exfuze Nr. 3

Zrii Nr. 4

Noni Nr. 5

Xango Nr. 6

Sisel Nr. 7


Best Price

Exfuze Nr. 1

Business For Home Award

Tahitian Noni Nr. 2

Sisel Eternity Nr. 3

Vemma Nr. 4

Zrii – Alamaki Nr. 5

Agel Core Min Nr. 6

Xango Nr. 7

Monavie Nr. 8


Best Testimonials

Monavie Nr. 1

Business For Home Award

Vemma Nr. 2

Noni Nr. 3

Xango Nr. 4

Zrii Nr. 5

Exfuze Nr. 6

Sisel Nr. 7

Agel Nr. 8


 

References & Further Reading

 

https://www.mensjournal.com/superjuices-on-trial

https://www.choice.com.au/

https://skeptoid.com/episodes/4086

https://www.aibmr.com/resources/articles-and-reports.php

https://https://www.anhcampaign.org/

https://https://www.noniresearch.org/united_states/english/research/new_research.html

https://www.scribd.com/doc/12704140/2008-1126-MonaVie-Comparison

https://https://www.cancer.org/docroot/ETO/content/ETO_5_3x_Mangosteen_Juice.asp?sitearea=ETO

https://en.wikipedia.org/wiki/A%C3%A7a%C3%AD_Palm

https://informahealthcare.com/doi/abs/10.1080/09637480500082082

https://www.monavie.com

https://www.zrii.com

https://www.agel.com

https://www.exfuze.com

https://www.vemma.com

https://www.tni.com

https://www.xango.com

https://www.siselinternational.com