The way Daikeler sees it, he's hit on a scalable solution to the fat epidemic afflicting approximately 175 million overweight and obese adults in the United States. Forget the gym–you'll never go. Instead, shed those pounds in the comfort of your own living room, then become a cheerleader for others–all while making a percentage of sales to regular customers, plus a slice of any new coach's sales that you bring on. In other words, join Beachbody to lose weight and get rich in the process. Daikeler himself is now worth an estimated $660 million, based on his majority ownership of the privately held company, which has attracted 28 million dieters since its 1998 inception and had revenue of $1 billion in 2017.