Direct Selling Facts, Figures and News Direct Selling Facts, Figures and News

Amway Review 2011

by Ted Nuyten on May 8, 2011

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Amway is one of the largest Direct Selling companies in the world and founded in 1959 by Rich DeVos and Jay Van Andel. Based in Ada, Michigan, USA, the company and family of companies under Alticor reported sales growth of 9.5%, reaching $9,200 million for the year ending 31 December 2010.

Amway conducts business through a number of affiliated companies in more than hundred countries and territories around the world. It was ranked by Forbes as one of the largest private companies in the United States in 2008.

In 2008 approx 66% of Amway's markets reported sales increases, including strong growth in the China, Russia and India markets. Amway India sales grew 40% to $230 million. The majority of Amway's sales today come from the Health & Beauty sector.

The head office stretches one mile from east to west and is comprised of 80 buildings and 3.5 million square feet of office and manufacturing space. More than 4,000 of Amway's 14,000 global employee family work in Ada, the same small town where Amway began over 51 years ago.


Home care products, personal care products, jewelry, electronics, dietary supplements, water purifiers, air purifiers, insurance and cosmetics.

Amway Product Overview 2011

Compensation Plan

Amway Global Revenue 2007 -2010

A Break-Away compensation plan. Amway has helped over 3 million people start on their path to success. They are attracted by the unlimited potential of the opportunity, the support of a corporation with 50 years of experience and compassion, a global community ready to offer support, and a premier compensation plan. The Amway Independent Business Owners Compensation Plan rewards you for selling products and for sponsoring others as Independent Business Owners who do the same. You earn income from:

  •     Retail markup on product sales to customers.
  •     Monthly performance bonuses ranging from 3% to 25% of business volume depending on your monthly productivity.
  •     Monthly and annual leadership bonuses and other cash awards and business incentives based on group performance.

You can start your business for as little as $62.

Corporate leadership

Executive team from left to right: Steve Lieberman – Vice President and Managing Director, Jori Hartwig – Vice President Marketing,  Sandy Spielmaker – Vice President Sales, Ray Alexander – Director Strategic Planning, David Bartlett – CFO,  Greg Lang – Director Of Information Technology.

Amway Corporate Team 2011

Alexa Ratings, 3 months growth 67%. Worldwide rank 5,696

Amway Alexa Ratings 8 May 2011

Amway Top Earners

From left to right: Bill & Peggy Britt, Jim & Nancy Dornan, Seung Ho & Hyuan Ja, Tim Foley, Dexter & Birdie Yager

Amway Top Earners USA Review 2011

Foo Howe Kean & Jenny Ko, Holly Chen & Barry Chi, Jonathan Chung & Joey Ho, Sunny Hsu & Debra Hsieh, Mark Lei & Peggy Yeh

Amway Top Earners Taiwan

Peter & Eva Mueller-Meerkatz, Alexander & Lora Dobler, Mitch & Deidra Sala, Hans & Eva Nusshold, Max Schwarz


Chen Yi Ding & Zhou Wan, Di Jan & Liu Hong, Ge Yong Qin, Han Shi Rong, Miao Shi Zhong, Wen Ling

Amway Top Earners China

Harbhajan & Mohinder Braich, Kaoru Nakajima, Takumi & Rieko Yamazaki, Jeong Hak Soo, Rhew In Ik, Kang, Hyun Sook

Amway Top Earners India Japan Korea

Lee Yin Chuan & Hon Gek Hong, Lee Kim Soon & Ng Kwee Choo,, Witat & Jintana Pornjaded, Nataliya Yena, Vira Arkhipova & Oleksiy Mautanov

Amway Top Earners Malaysia, Taiwan, Ukraine

The table below provides average Calendar Year 2009 North American Annual Compensation for all IBOs who achieved at least the Gold Award level during the year.

Amway Income Disclosure 2009

The estimated earnings for 309 Top Producers are as follows:

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