Oriflame Review 2011

Oriflame was founded in Sweden in 1967 by the brothers Jonas and Robert af Jochnick and Bengt Hellsten. Today, Oriflame is one of the fastest growing international beauty companies, selling direct in more than 60 countries worldwide.

Oriflame positions itself as a cosmetics company selling direct, rather than a direct selling company offering beauty products. Customers are offered over 900 cosmetic products, more than a third of which were launched during the past year.

As of 2011, Oriflame is the proud sponsor of the Women’s Tennis Association (WTA).

Oriflame is still a small player competing with Avon as well as local companies such as Natura, Belcorp, Yanbal and Jafra. Asia’s beauty market is dominated by Unilever, Procter & Gamble and L’Oréal. However, direct sales have a significant share of the market in many Asian countries.

Amway and Mary Kay are the largest direct sellers in China, while Amway and Oriflame have the largest market shares among direct sellers in Indonesia and India.

Last year’s so called Gold Conference located in Malta hosted 4,800 leaders from EMEA, CIS (Russia ect.) and the Baltics. Company revenue 2010 $1,537 million (2009 $1,318 + 15% growth). Distributors 3,5 million. A large part (50%) of Oriflame revenue and distributors are in:

• CIS and Baltics Sales: €861.0m (+19%) Consultants: 2.1 million (+9%)
• Asia Sales: €143.6 million (+27%) Consultants: 500,000 (+10%)
• EMEA Sales: €407.9m (+3%) Consultants: 800,000 (+4%)
• Latin America Sales: €84.1m (+35%) Consultants: 0.1 million (+12%)
  

Products

Skin Care, Personal & Hair Care, Personal Care, Colour Cosmetics, Fragrance, Wellness

Oriflame’s product offering builds on more than 40 years of skin care and cosmetics expertise – combining the wisdom of nature with the best of science. The Company provides a wide assortment of distinct products at affordable prices, following its main product offer principles:

• High purity ingredients and strict manufacturing standards
• Assured product performance at value for money
• High ethical standards and stringent environmental policies

Compensation Plan

Uni-Level Compensation Plan. Low entrance fee, credit offered and no stock required – easy to join and no risk.

Becoming a sales consultant is easy and requires no investments or longterm commitments. Sales consultants can make money the same day they join. After a modest fee has been paid, a starter kit is provided. Oriflame offers a variety of training programmes for consultants, ranging from presentation techniques to product knowledge and training sessions in makeup techniques, etc. There are 11 ways to earn:

• Direct Benefits (30%) You get a 30% Profit  Jump on sales
• Performance Discount (3% -21%) You get a discount performance each month on your sales downline
• Cash Award given at the time the consultant first reach a certain rank in the Success Plan
• Leaders Club Bonus
• Oriflame Bonus (4%) You get bonus 4% of all sales your downline who have reached the position of 21%.
• Gold Bonus (1%)
• Sapphire Bonus (0.5%)
• Diamond Bonus (0.25%)
• Double Diamond Bonus (0.125%)
• Executive Bonus (0.0625%)
• Car Bonus

Corporate leadership

From left to right: Robert af Jochnick – Chairman of the Board, Jonas af Jochnick – Board Member,  Alexander af Jochnick – Board Member, Magnus Brännström – Chief Executive Officer, Gabriel Bennet – CFO, Jesper Martinsson – COO

 

From left to right:  Lilian Fossum Biner – Board Member,  Helle Kruse Nielsen – Board Member, Anders Dahlvig – Board Member,  Christian Salamon – Board Member,  Marie Ehrling – Board Member

Alexa Ratings, 3 months growth 9%. Worldwide rank 2,908

Top Producers [private_platinum]

From left to right:  Tamilla Polezhaeva (Russia) Cynthia Venika (Indonesia) Iwona and Jacek Ciszewscy (Poland) Kamini Jha (India)  Archana Nigam (India)

Top Earners, the est. earnings are as follows:

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