Amway – $980 Million In Online Sales in 2011

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For the ninth consecutive year, Amway Independent Business Owners (IBOs) have earned the company the top spot in online Health & Beauty (H&B) sales. Internet Retailer's annual Top 500 Guide to the web ranked Amway North America first again in the Health & Beauty category, and 30th in overall web sales.

Amway North America is part of the Amway family, a worldwide leader in direct selling, with more than three million IBOs in more than 80 countries and territories. Amway North America's Top 500 Guide ranking is based on estimates made by Internet Retailer, since Amway does not report sales by individual market.

Enterprise-wide sales for Amway North America's parent company, Alticor, were $10.9 billion in fiscal 2011. According to Internet Retailer estimates, Amway North America's online sales were more than $980 million in 2011.

Amway Independent Business Owners always look to the future and new technology trends and that's helped us achieve this level of success online. Using social media and cutting-edge technologies, Amway IBOs serve customers wherever they are: in person, on their computers, phones or tablets, says Tanios Viviani, Regional President of Amway Americas. This ranking also reflects the high quality of our products and appeal of our major health and beauty brands, NUTRILITE® nutritional supplements and ARTISTRY® skin care and cosmetics.

NUTRILITE is the world's No. 1 selling vitamins, and dietary supplements brand*, and ARTISTRY is among the world's top five, largest-selling, premium skin care brands**.  The NUTRILITE and ARTISTRY brands are among more than 450 unique, high-quality products manufactured and marketed by Amway. These exclusive brands are supported by more than 60 Research & Development labs worldwide, approximately 500 patents, and a 180-day 100% Satisfaction Guarantee.

Internet Retailer's definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2011 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in key categories.

About Internet Retailer
Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine, two web sites, two e-mail newsletters, three conferences and trade shows, and five research guides – all directed to various aspects of the e-commerce business. Internet Retailer's 42,500 subscribers and 250,000 monthly web readers represent senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand name manufacturers. Internet Retailer's circulation represents the largest multichannel readership base of any retailing magazine.

*Source: Euromonitor International Limited; Vitamins and Dietary Supplements, World, Retail Value RSP, 2010.

**Source: Euromonitor International Limited; Beauty and Personal Care 2011, premium cosmetics and premium skincare category and subcategory; global 2010 value RSP


Dexter Yager – Amway nr. 1

Dexter Yager - Amway


The estimated earnings of Amway Top Earners are:




Get more information, facts and figures about Amway, click here for the Amway overview.

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Comments (1)

  1. I think that Amway will continue to grow to astonishing lengths and will always be on top. Rpm infotech sells stuff. Amway sells consumables. People eat food not microwaves, vacuums or Tupperware. Amway also has a half of a century experience with incredible leaders to follow. They will live on past my future grand kids and that my friend is a trust worthy business. They have and will continue to create more multi millionaires than any other business. Amway is in 100 countries and territories around the world. Try to catch up to a growing $12billion, privately held, and debt free company with the most quality products in the world. Also they own the Orlando magic basketball team. Pretty awesome business to partner with. Thank you Amway.

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