Tony and Rhonda Lucero – ViSalus Top Earner Interview

Tony and Rhonda Lucero ViSalus Ambassadors


Tony and Rhonda Lucero reside in Lincoln Nebraska, USA with their 2 sons Kaleb 18 and Tony Zen 9, and daughter Kamryn 16. They started with ViSalus in 2006 and today they are among the top 5 income earners in the company.  They were the fourth in the history of ViSalus to achieve the rank of 5 star Ambassadors and now have reached the position of Royal Ambassador position that only 5 others have reached.

Estimated earnings for the couple as of July 2012 – $150,000 per month. As Co-Founding members of the Body By Vi Challenge, Tony and Rhonda has helped thousands transform their health in dramatic fashion.  Their drive is now to help others discover how to make a living and a difference while they make a living.

Rhonda grew up as an athlete. She lettered in track, basketball and fast pitch softball in high school and went on to get a softball scholarship to the University of Nebraska.  Her love for competition shows as she continually challenges herself and those around to “go for it” in life.  Maintaining a healthy lifestyle became a priority and finding the perfect nutrition company to help keep her active lifestyle in tact made Visalus a perfect fit.

Tony a few years after his Honorable Discharge from the Air Force, discovered the power residual income and went on to become a top producer in two direct sales companies and one of the top trainer consultants in the direct sales space.  Tony for 9 years became one of the world's most sought after comedy stage hypnotists and found his real love on the stage empowering others to become entrepreneurs. He fired himself as a hypnotist in 2011 and now speaks in front of thousands monthly promoting life transformations with Visalus.

Ted Nuyten had the honor to interview Tony and Rhonda.

Tony and Rhonda, how did you got involved in Network Marketing, is ViSalus your first experience?

We both have had several experiences as does everyone.  Tony was taught that if you want to become the best you need to be in the front of the room and find good mentors. His first company was back when he was 19 while still in the Air Force.  My $42.00 residual check was a real eye opener to residual income.  In just a few days we are receiving a $500,000 bonus check on stage in front of 20k people.

My belief in what this industry can do for someone that doesn't ever quit and keeps believing is now more evident in everything we do.  Rhonda is new to the industry but has a slew of skill sets that have made her one of the #1 trainers in the industry. 

She has a become a master at social media and now travels the country offering her knowledge on how to incorporate Facebook and Twitter to massively build her ViSalus business.  Rhonda says, I am very grateful for our accomplishments but I am even more grateful to be in a position to help others.  I used to sweat and get nervous speaking with the idea of getting in front of a room to speak. This industry has given me the courage to get in front in 15k people and just rock it!

Why were you interested in MLM as a business model?

This model is about personal development.  No other industry rewards and recognizes people more than this style of business. The more you develop as a person the more income you can earn. This industry celebrates victories not matter how big or small.  The most amazing thing you can witness is the growth of someone that was afraid but now can share their story and change the lives of others.

Once you get the residual income bug, no other income matters.

Top Earners Holiday in Aruba

Tony and Rhonda Lucero Holiday

How many active promoters, customers do you have in your team?

We have over 53,000 customers on our team.  We are a product driven company.  The one with most customers win. We do it better than anyone.

Many people in the Direct Selling industry have a challenge to build up a business fast, what is your secret?

Fast is the only way to build. With that being said everyone has a zone that is comfortable to get in.  You must be steady and stay the course.  It is a marathon not a sprint.  Find your groove and you find growth.

Tony and Rhonda featured In The Pyramid Thing

Tony, you are a Master Certified Hypnotherapist, in which way does this help you in your MLM business?

I understand the power of the mind and how it works. Inside our brain are tapes that sabotage our ability to dream, grow and become successful. I use words and language to reach into everyone I connect with. Our team plugs into all of our trainings and that is why I believe why Team Mojo is strong and growing every day.  They love the feeling that I can create,  it's taken years to master, but it works!

5 Star Ambassador Bonus Check

Lucero Family


What is Team Mojo?

Team Mojo was created from the concept that everyone has Mojo. The question is how do we get to that place when everything just happens and life becomes easy?

Mojo is finding that sweet spot in life and just living up to your potential. Tony's stage name was MOJO so it just transfered over. This business is not an I business, it is all about serving others. We have the most amazing leaders in the industry on our team.

Our 3 Star Ambassadors, Ryan Ryno Vanderpool, Danny and Miranda Linares and Jordan Delacruz are going to be the next big success stories in the Direct Sales Industry.  Danny, Miranda and Jordan have NO experience in direct sales and have gone on to earn over 40k per month in less than 2 years.  Jordan in less than 6 months.

Our veteran Ryan Vanderpool brings a wealth of knowledge to our team but came to our team with idea of being coachable and using his hard work ethic to become a top producer.  Focus on being a servant driven leader and watch what happens to your business.  What I love about Team Mojo is you are part of a culture that is fun, uplifting and success oriented on all levels.  It is a beautiful synergy to be part of.

Team Mojoamong many others

Ryan and Tammy Vanderpool - ViSalus Jordan Delacruz - ViSalus Danny and Miranda Linares - Visalus  
Ryan and Tammy Vanderpool Jordan Delacruz Danny and Miranda Linares  


Where is your business over ten years? Are you then in retirement modus or still active working the business?

We we wake up every morning with a purpose and the responsibility to show others the way. Our business that we call our empire, is something that we will continue to build and our foundations will be contributing long after we are gone.

Its in our blood and our hearts and our calling in life.  Everything we are and what we are going to become is because of our attitude, no one on our team will out recruit, get more customers, do more parties, make more phone calls or travel more miles than us. Speed of the leader, speed of the group. 

Our team depends on us and our role is to help everyone that is ready on their journey.  The magic is in the journey and growth of someone in route to their destination. We will be their celebrating with everyone every step of the way.

Contact details Tony and Rhonda Lucero:

Website and


The Lucero Family

The Lucero Family

Become a Recommended Distributor

Direct Selling Distributors, they are active professionals, who love to team up with you!

Comments (3)

  1. I have the pleasure of being cross line to Tony and Rhonda. What an amazing couple…I learn so much from them every time I see them at events. Everyone who has the pleasure of working with them is very fortunate. They are great leaders in our company and industry.

  2. I LOVE being part of Team Mojo!! Tony Lucero and Rhonda Lucero are AWESOME leaders and care about their team and are there to help, whether you are just starting out or higher up! THANKS for being the GREAT leaders that you are! You give all of us a higher standard to shoot for!

Write a comment

Connect with