Direct Selling Association Announces 20 Largest USA Direct Selling Companies

Jere Thompson, CEO, Ambit Energy


The Direct Selling Association (DSA) has announced the 20 Largest DSA Member Companies for 2014. The ranking is based on net U.S. sales in 2013.

Offering products ranging from cosmetics, skincare and wellness to residential energy and gas services, each of the 20 companies named to this year’s list has a unique product and history – yet collectively they represent the positive impact direct selling has on the economy, communities and the millions of Americans who participate in direct selling. Even more, as DSA members, each of these companies has affirmed its commitment to uphold the DSA Code of Ethics, one of the most consumer-oriented self-regulatory codes found in business today.

In alphabetical order, the 20 Largest DSA Member Companies are:

AdvoCare International, LP
Ambit Energy
Arbonne International, LLC
Avon Products, Inc.
CUTCO/Vector Marketing Corp.
LifeVantage Corporation
Mary Kay Inc.
Melaleuca, Inc.
Nu Skin Enterprises
The Pampered Chef
Scentsy, Inc.
Stampin’ Up!
Stream Energy
Take Shape for Life – Medifast
Team Beachbody
Thirty-One Gifts
USANA Health Sciences, Inc.

This year’s 20 Largest Companies were formally recognized at a reception and dinner on March 31, which featured remarks by U.S. Chamber of Commerce President and CEO Tom Donohue.

“Tonight is about keeping Americans’ dreams alive for future generations,” said Donohue. “You and your companies play a critical role in that, not only by equipping others [with opportunities] through your enterprises, but also by inspiring others through your stories.”

Several of the companies named to DSA’s 20 Largest Direct Selling Companies list rank among the top businesses in the United States in their respective product and service categories.

Among a number of distinguished guests from the business community who attended the event was Mary Power, President and CEO of the Council of Better Business Bureaus (BBB).

“Better Business Bureau is pleased to work with DSA and its members, many of which are BBB Accredited Businesses,” said Power. “Like BBB, DSA’s roots are in truth-in-advertising and ethical business behavior, and the association standards and Code of Ethics help to foster marketplace trust.”

“DSA recognizes these 20 companies as the largest in terms of sales, but for each of these companies there are many more that in their own way are inspiring examples of innovation, opportunity and entrepreneurship,” said DSA President Joseph Mariano. “Millions of Americans each year find success through direct selling, whether it is financial, personal or a combination of both. The cumulative impact of direct selling is nearly immeasurable.”

U.S. direct sales totaled $31.6 billion in 2012, a 5.9 percent year-over-year increase from $29.87 billion in 2011. In 2012, there were 15.9 million U.S. direct sellers, an increase from 15.6 million the prior year.

About Direct Selling

Direct selling is a business model that offers entrepreneurial opportunities to individuals as independent contractors to market and/or sell products and services, typically outside of a fixed retail establishment, through one-to-one selling, in-home product demonstrations or online. Compensation is ultimately based on sales and may be earned based on personal sales and/or the sales of others in their sales organizations.

Direct sellers may be called distributors, representatives, consultants or various other titles. They may participate in various ways, including selling the products themselves or through their sales organizations, providing training and leadership to their sales organizations, referring customers to the company, and purchasing products and services for personal use.

About the Direct Selling Association

DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Among its more than 240 active and pending members are companies selling both via a party-plan method and in the traditional person-to-person style. All member companies of DSA have pledged to abide by the provisions of the DSA Code of Ethics, which is enforced by an independent Code Administrator.

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