Isagenix Achieves $500 Million in Global Annual Revenue

Jim Coover, Isagenix


Last April Isagenix took on a massive challenge given by Co-Founder and President, Jim Coover, to reach $500 million in global annual revenue between April 27, 2013 and April 27, 2014.

The challenge to their global field of Independent Sales Representatives was called “$500 Million, Together We Will” and it was no easy feat. If they significantly increased their sales from the previous year and the company reached their target of $500 million they would be rewarded with a prize of a lifetime.

To show gratitude for the Associates that achieved their business growth goal, Isagenix offered an all expenses paid trip to Paris. As of April 7, the company goal of $500 million was reached. To date, 55 businesses have earned an all expenses paid trip for two to Paris plus additional cash and prizes and several more are expected to qualify by the April 27 deadline.

In accomplishing this challenge, we have had tremendous growth and momentum allowing us the opportunity to budget $3 million on our field to celebrate their accomplishment, and $1 million in bonuses to our corporate staff to thank them for their hard work and dedication,” says Jim Coover.

“The true value of this promotion to Isagenix was to foster the culture of cooperation between our Independent Sales Representatives and the Corporate Team around the world, and the results speak for themselves. The Executive team when working on this promotion also wanted to make sure of another important aspect: what’s in it for our Associates?

“And that is where the magic of this promotion came in,” says Chief Marketing Officer Adri Lynch. “If they go for it but fall short of their goals, they have still grown their business and their paychecks. If they hit their target and Isagenix reaches $500 million, they receive a handsome reward,” says Adri. This promotion has carried the momentum throughout 2013 and into 2014.

“Together we are providing Solutions to Transform Lives, together we are impacting world health, together we are freeing people from physical and financial pain,” says Jim. “And, together we are creating the largest health and wellness company in the world.” 

Open for business internationally in twelve markets, the company is poised to open in three more countries by the end of 2014. Isagenix Co-Founder and Executive Vice President Kathy Coover announced the good news at Isagenix World Headquarters. “Our momentum this year is breathtaking,” she says.  “It’s about more than money. It’s about the lives we’re changing.”

Isagenix Team

About Isagenix

Isagenix® Solutions to Transform Lives™, develops and manufactures systems for sustainable health habits, youthful vitality and skin care. Isagenix products are distributed through an independent network of Associates in the U.S., Canada, Puerto Rico, Hong Kong, Taiwan, Australia, New Zealand, Singapore and Mexico.

The company’s vision is to impact world health and free people from physical and financial pain. Isagenix, established in 2002, is a privately-owned company with headquarters in Chandler, Ariz., and a member of Direct Selling Association. For more information, visit

Get more information, facts and figures about Isagenix, click here for the Isagenix overview.

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