Belynda Lee Fosters Cultural Sensitivity In Her International Role With Nerium

Belynda Lee, Nerium, VP Sales, Cultural Sensitivity



Before Belynda Lee earned her role as Nerium International’s Regional Vice President of Sales, she quietly wondered what Nerium was doing that so many other direct selling companies had failed to do. Nerium’s stellar track record spoke for itself and it was obvious that the young company’s record-breaking growth was only going to accelerate as their global footprint expanded. But why were they so successful?

It took one visit to Nerium’s Texas headquarters and she understood. “Every hallway that I went down, in every little space, everyone is working hard. You talk to them and they all talk one lingo, ‘How can we better support the field?’ This industry evolves around the health and wealth of the field. If the field is happy and is taken care of, then automatically the company will be too. I saw that at Nerium,” Lee says.

That singular vision, the authenticity of Nerium’s leadership and overall philosophy sealed the deal for Lee coming on board as regional vice president of sales focused on international expansion.

Lee brings a wealth of international experience having most recently served as vice president of Canada and North American Asian markets for a large direct selling company, where she was responsible for strategic planning.

By employing a servant leadership philosophy, as well as a passion for empowering women, Lee’s goal is to bring greater cultural understanding to Brand Partners wishing to expand their Nerium businesses internationally.

“Cultural sensitivity is so crucial to relationship building. We don’t only build relationships in our own backyard. It’s truly international. But if we don’t understand cultural differences, it’s very difficult to have an international business,” she says.

“Direct selling as an industry doesn’t judge. Whether you have two years of education or even a Ph.D., you can come in and build a business. It’s that simple,” Lee says. This same philosophy should be applied to the broader world as Brand Partners connect with people of different cultures.

“If you look at the United States and Canada alone, you have a lot of immigrants from all over the world. They are attracted to North America because of our standard of living. So even in your own backyard, take time to understand the culture. Don’t critique it. Don’t make a judgment,” she says.

Growth comes in all forms. Sometimes it’s cultural, sometimes it’s personal, and sometimes it’s professional. Regardless the type, growth impacts a direct seller’s success and that’s what Lee hopes to facilitate as she joins Nerium’s leadership team.

Nerium International, LLC, based in Addison, Texas, launched in the U.S. in 2011 breaking multiple industry growth records by marketing scientifically validated skincare products that generate age-defying results. Expert relationship marketers Mark Smith and Tammy Smith have been a powerful recruiting team since Nerium’s inception. Decades of direct selling savvy in teambuilding and sales combined with Nerium’s break-through patented skincare formulations and systematic business growth have allowed Mark and Tammy to become the #1 income earners in Nerium International. The Smith’s agree that what attracts incredible people to Nerium is the fact that the company focuses on personal development, living a life of contribution and building a culture with class.

Source: Nerium International

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