Visalus’ Adam Franklin Shares His Inspiring Story

Adam Franklin,Visalus


Living in Ona, West Virginia today, Adam Franklin has always been a determined person. At 33 and having sustained severe injuries overseas, he is now a retired veteran.

After serving two terms in Afghanistan and Iraq, and too many airborn jumps, Adam endured reconstructive shoulder surgery, major hip surgery, five ruptured discs in his back, ankle and knee injuries. By 2003, he was in full traction.

When the news came that he’d probably never walk again, Adam didn’t take it well.

“I was given a second chance to live my life to the fullest,” he says. “I had so many friends who weren’t given this chance and will never get to… It’d be doing them a disservice to just give up.”

So Adam pushed himself as hard as he could, day after day. In time, he graduated from wheel chair to a walker. Then from crutches to a cane. By 2006, he was walking again with nothing supporting him but his own two legs.


Now living a mobile life, Adam was determined to take off the weight he’d put on by being sedentary for so long.

He tried a popular weight-loss platform but found it lacked the supportive community he needed. When he was first introduced to the PROJECT 10™ Challenge, Adam made it his goal to just lose his first 10 lbs.

“It’s true,” he says. “You have to live for today only. Don’t look at it as 90 days, just look at one day at a time.”

With that philosophy, and the help of Vi leaders like Rhonda Lucero and Matt Parr, Adam has dropped close to 40 lbs. so far.


You don’t really have to ask what keeps Adam going—but we did anyway. We’re thorough like that.

First and foremost, he’s inspired by his three children, ages four to nine. He’ll tell you his daily routine is to expect the unexpected. He gets up, hangs with the kids, makes a [Vi-Shape™] Shake, and is “a parent every minute.”

“But all those men and women who get up everyday and put that uniform on…” he adds. “I push myself for them. Every service man, every service woman.”

Then there is Adam’s mom who passed away in 2010. “My mom was a big inspiration… the one who always said to do more things that make you happy.”

“In her day, she was the #3 Dey Pharma Salesperson in the country!” he brags proudly. “She would have just loved to live The Challenge.”


Many people love Vi Challenge Kits because of the flexibility in every product. Adam is a great example of someone who loves to make The Challenge his own.

For example, he created what he calls a Banana Cream Pie shake using Bananas, Quaker oats and Vi-Shape – as well as “Neuro ice cubes” and “PRO popsicles” for smart snacking.

After rattling off all the fun recipes he’s concocted, Adam reminds us, “The sweet doesn’t taste as sweet without the bitter.” He will always remember what he’s been through and how far he’s fought to be where he is today.


*Results not typical. Achievements in earnings depend upon many factors, such as hard work, determination, financial resources and social contacts.

About ViSalus

ViSalus, Inc. is a healthy lifestyle company dedicated to Challenging the World… 10 lbs. at a time. Founded in 2005, ViSalus develops quality weight-management products and nutritional supplements that it markets and sells direct-to-consumers through an international sales force of independent promoters. ViSalus markets its products in North America under the ViSalus® brand, and in Europe under the Vi™ brand, through the PROJECT 10 Challenge®. Having helped millions of people lose millions of lbs., The Challenge is one of the fastest growing weight-loss and fitness platforms in the world today.  Headquartered in Los Angeles, California and Troy, Michigan, ViSalus is majority-owned by Blyth, Inc. (NYSE: BTH).  

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