Herbalife Ltd. (HLF) proposed a plan to launch a new, healthy-living nutrition program Fit from the Sidelines in collaboration with the American Youth Soccer Organization (AYSO).
The plan intends to outline, educate, and instruct families about the significance of living an active and healthy life. Last week, the company announced it plans to launch the nutrition program in Canada.
The program extends Herbalife’s six-year partnership with the soccer organization. The partnership with AYSO is another step to target the younger lot of individuals. The leading global nutrition firm has been investing a lot lately in product innovation and relationship-building with the community.
Amid all the havoc created due to allegations put forward surrounding the company’s business model, where Bill Ackman blames the company for practicing pyramid schemes, this partnership indicates that the management is determined to keep growing bigger and is not fretting about any activist investors trying to defame the company.
The new program will be offering physical activities and simple exercises to parents who attend their children’s soccer practices and games. Parents can benefit from the program by learning about new activities and indulging in exercises they can do easily from the sidelines as they attend their children’s games.
Former Olympic athlete, fitness trainer, and director of Worldwide Fitness Education at Herbalife, Samantha Clayton, will be heading the program and collaborating with the soccer organization on devising the entire plan for the program.
The program will last for ten weeks and is directed toward modern-day parents whose busy lifestyle does not allow them to concentrate on their health and fitness. The program will include guidelines and tips on balancing hectic schedules, maintaining focus on exercise and fitness. It will allow parents to lead an active lifestyle while taking out time to cheer for their children. AYSO will start off with the implementation of the program in the coming weeks across the country.
Along with the “Fit from the Sidelines” program, AYSO and Herbalife have also collaborated to create and introduce a new family micro-site. The website will offer fitness and nutrition information to Herbalife and AYSO’s members, specifically targeting parents.
Originally reported by bidnessetc.com
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