145,000 Attendees At Dreamforce Where Lyoness Promoted Its Benefits

 

In 2014, Lyoness was present on site for the first time and took part in two one-day conference sessions. Category: The Future of Shopping.

Every year at Dreamforce its host Salesforce draws attention to several of its partners having innovative ideas. Further, Bernhard Koch and Harald Koch, both Members of the Board of Lyoness Group AG, gave talks about innovations and the strategic development of the Lyoness group of companies.

At Dreamforce we had the opportunity to present our business idea to a competent audience, saysBernhard Koch. This way we received feedback and input from other companies and were able to gather new ideas, which we can put to use to further develop our SME solutions.

 

High visibility

Dreamforce is one of the largest software conferences worldwide. More than 145,000 visitors from 90 countries attended the conference and also an estimated 5 Million viewers watched the already 12th Dreamforce via Internet.

This way Lyoness had the chance to use an international platform providing high visibility on a global level to promote its shopping benefits and its customer loyalty program. The company Salesforce hosts the event, which takes place once a year, for the users of its company-owned products.

About Lyoness

The Lyoness Group is dividing its three business areas into two brands: The Lyoness brand encompasses the shopping community and the loyalty program. Their target groups are consumers who want to save money by shopping with Lyoness (Cashback) and loyalty merchants who want to use an international multi-sector loyalty program.

The Lyconet brand encompasses all network marketing activities of the Lyoness Group. Its target groups are self-employed people and companies. The Lyoness Group is currently active in 46 countries on all continents. Over 4 million members take advantage of the Lyoness benefits at over 40,000 loyalty merchants around the world.