Direct Selling Investor CVSL To Raise $60 Million In IPO



CVSL (CVSL) plans to raise $60 million in an IPO on Tuesday, November 25th. The company will issue 6,700,000 shares at $8.00-$10.00 per share.

In the last year, CVSL generated $111.3 million in revenue and had a net loss of $11.1 million. CVSL has a market-cap of $445.4 million.

Cantor Fitzgerald, JMP Securities and Janney Montgomery Scott served as the underwriters for the IPO and Feltl and Company and National Securities Corporation were co-managers.

CVSL provided the following description of their company for its IPO: “(Note: Not an IPO – Our common stock is traded on the OTCQX Marketplace, operated by the OTC Markets Group, under the symbol CVSL.)

We operate a multi-brand direct selling/micro-enterprise company that employs innovative operational, marketing, social networking and e-commerce strategies to drive a high-growth global business.

We are engaged in a long-term strategy to develop a large, global, diverse, company that combines the entrepreneurship, innovation and relationship-based commerce of micro-enterprise with the infrastructure and operational excellence of a large scale company. We are building an online community consisting of a growing number of entrepreneurs and their customers, who can share various economic benefits of membership.

Our growth is supported by a highly disciplined acquisition strategy focused on quality targets that can benefit from our significant operational expertise, turnaround strategies, financial resources, access to innovative technologies, and core infrastructure.”.

CVSL was founded in 2007 and has 360 employees. The company is located at 2400 North Dallas Parkway, Suite 230, Plano, TX 75093, US and can be reached via phone at (972) 398-7120 or on the web at

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