Entrepreneur training specialists LEO are officially open for business in the US, making it their 105th marketplace. The company announced their entry at a launch event at the world famous Hudson Theatre in New York attended by existing members and guests.
LEO was founded in the UK in 2012 by Dan Andersson and Atif Kamran, who both have a long career in the direct selling industry. LEO, which stands for Learn, Earn, Own, specialises in training entrepreneurs through e-tutoring, e-learning and live seminars.
The company operates a direct selling business model and are provisional members of the US Direct Selling Association (USDSA), with the expectation that they will become full members after the standard 12 month probation. The business is already active in Europe,Africa, Middle East, South Asia and China.
Dan Andersson said: Establishing our business in the US, one of the largest trading environments in the world, is a very significant step in the growth of LEO. We anticipate this will become one of our core marketplaces for delivering added value entrepreneurship training which leverages social networking platforms and the move towards globalisation.
Last month the company launched its own digital currency, LEOcoin, which is being traded on its own exchange. More than 30,000 merchants all over the world have signed up to accept and trade in LEOcoin and almost 160,000 members are transacting in the currency.