Indian Direct Selling Industry Doubles In Last Decade

Rajat Banejree IDSA


Business Standard in India reports that self employment opportunities generated by the direct selling industry in India has more than doubled in the last decade, to 96.3 million people in 2013, from 43.8 million in 2001, according to a latest survey.

With over 14 years of activity in India, the direct selling industry has touched a size of about Rs  7,472 crore in the Financial Year 2014.

According to the Indian Direct Selling Association (IDSA), “The sector offered self employment opportunities to 43.8 million direct sellers in 2001, which is now, in 2013, stood at 96.3 million.”

The IDSA reports that nearly 43% market share of global direct selling industry is held by Asia-Pacific markets in 2013 at $ 77,569 million recording a growth rate of 12.6%.

Rajat Benerji, chairman, IDSA says, “Direct selling is a potential avenue; not only has it helped people to be independent financially but also inculcates self confidence. The direct selling model helps the independent sales force to earn compensation from their sales of goods and services directly to consumers thereby exposing the vast opportunity to build one's own independent business.”


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