Jusuru Wins Global Nutrition Award

Asma Ishaq Jusuru International


Jusuru International’s flagship product Liquid BioCell™ was awarded Winner of the global 2015 NutraIngredients Readers Choice Award. The industry-wide recognition was given to the best ingredient, product, and research during an exclusive awards evening and dinner on May 6th, 2015 in Geneva, Switzerland among the leading and most innovative companies in the global nutrition industry.

It's a true honor to receive this award and we appreciate the judging committee, VitaFoods, and NutraIngredients for recognizing innovative, evidence-based products like ours. It's important to our consumers to know that these world-renowned organizations have given their seal of approval on the research, effectiveness, and quality of our products, said Asma Ishaq, president of Jusuru International. 

200 people from the European and international food and nutrition sectors helped 2 finalists and seven winners celebrate at the inaugural NutraIngredients Awards.

Jusuru International, the makers of Liquid BioCell™ products, has formulated this clinically-tested nutraceutical into three targeted, condition-specific products: 

  • Liquid BioCell™ LIFE for mitigating the joint discomfort and visible signs of advancing age; (Also available in a sugar-free soft chew)
  • Liquid BioCell™ SKIN for lustrous, unlined skin from the inside-out; (Its accompanying app, Hello Beautiful, tracks results)
  • Liquid BioCell™ SPORT for peak athletic performance and recovery; (NSF Certified for Sport® which certifies that the formula has been cleared of over 150 banned substances, and is officially recognized by the NFL, NFLPA, MLB, MLBPA, PGA, LPGA, NCAA, and CCES)

In a twelve-week human bioavailability study, researchers found that within 28 days, daily intake of Liquid BioCell™ led to a 6000% increase of hyaluronic acid (HA) in the body. HA supports cartilage and joint-lubricating synovial fluid and has water-holding properties that are essential for hydration, which brings elasticity and firmness back to the skin.

Liquid BioCell™ has been clinically tested independently on human subjects in double-blind, placebo controlled trials in U.S. based, IRB-approved CROs (Clinical Research Organizations) showing efficacy in both skin and joint health.

About Jusuru International 
Jusuru International was launched out of the science behind Liquid BioCell™, a new generation of nutraceuticals for joints, skin, and cellular health. Backed by 37 clinical studies, 7 US and international patents, and numerous industry awards, Liquid BioCell™ has been making its mark in the multi-billion dollar anti-aging industry.

With over 20 years of R&D expertise and a scientific leadership team educated at Harvard, Princeton, Cornell, and Rice, their laboratories have been providing quality custom manufacturing services to the dietary supplement industry since 1994, and meet the most stringent quality standards governing the production of nutraceutical and pharmaceutical products. The facility, occupying over 150,000 square feet, is a cGMP compliant facility following the current good manufacturing practices set forth by the US Food and Drug Administration. It is certified by three 3rd party auditors, the Natural Products Association, NSF and NSF for Sport ®, and holds a drug manufacturing license issued by the State of California Food and Drug Branch.


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