Women's Wear Daily (WWD), often referred to as the ‘bible of fashion’ has published the 2014 Beauty Inc Top 100, it’s annual ranking of the world’s biggest beauty companies in the latest issue of its Beauty Inc magazine. This list includes 16 Direct Selling Companies, that have also featured recently in the DSN 100 list by industry publication Direct Selling News, proving that some of the largest players in direct selling are also some of the biggest names in beauty.
According to the list, while some key players faced significant challenges in 2014, total sales for all 100 companies reached $207.41 billion, a 1.4 percent increase year-on-year. L’Oréal accounted for 14.4 percent of total sales, while the top 10 companies overall generated sales of $120.42 billion, or 58 percent of total Top 100 sales.
Japanese Direct Selling company Noevir Holdings led the 50 public companies on the list with a margin of 26.2 % in 2014. Noevir was ranked at No.68 in the DSN 100 list this year.
Rodan+Fields (No.79), Faberlic (No.95) and Nerium International (No.59) are the three direct selling companies included in the list of companies that witnessed Top 10 Sales Gain.
Other direct selling companies ranked in terms of beauty revenue on the WWD Beauty Inc Top 100 include:
Image Courtesy: Direct Selling News