The Board of Directors of the Direct Selling Association recently approved the membership application of ten direct selling companies. The companies are:
- Color By Amber
- Damsel in Defense
- Origami Owl
- Radiantly You
- RLM Business Solutions dba GPS Heroes
- Trades of Hope
- Zinzino LLC
Each of these companies completed the minimum one-year pending period required for full membership in the association. During this time, the company’s marketing and business plan were reviewed to ensure compliance with all provisions of DSA’s Code of Ethics.
“The members of the Direct Selling Association pride themselves in their commitment to the highest standards in business ethics,” said DSA’s President Joseph Mariano. “By applying for membership in the association and going through a rigorous approval process, these companies are demonstrating that they take their ethical obligations to their field salesforce and to the ultimate customer seriously and are willing to make a public pledge to that effect.”
DSA’s Code of Ethics gives the direct selling industry one of the strongest self-regulatory codes in business today. All member companies are not only required to comply with the Code to be admitted to the association, but must also continue to uphold and promote the Code as a condition of continuing membership in the association. DSA’s Code is enforced by an independent code administrator who investigates and prescribes remedies in response to salesforce and consumer complaints against member companies.
The Code itself includes provisions requiring truthful disclosure of product information regarding price, grade, quality, quantity and availability. The Code expressly prohibits pyramid schemes, deceptive or unlawful consumer or recruiting practices, misrepresentation of earning or sales potential, inventory loading and unreasonable entrance fees.
About the Direct Selling Association
DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Among its more than 240 active and pending members are companies selling both via a party-plan method and in the traditional person-to-person style. In 2012, U.S. direct sales were more than $31.6 billion with nearly 16 million direct sellers nationwide. The vast majority are independent business people—micro-entrepreneurs—whose purpose is to sell the product/service of the company they voluntarily choose to represent. Approximately 90 percent of direct sellers operate their business part-time.