LifeWave Wins ETHOS Award For Product Innovation

David Schmidt Lifewave Founder


LifeWave was recognized by the Direct Selling Association (DSA) for product innovation at the Association’s 2015 annual meeting held in San Antonia, TX. At this year’s event, LifeWave received the 2015 ETHOS Award: Product Innovation for its Theta One/Theta Activate nutritional supplement formula.

“DSA congratulates all 2015 ETHOS Award winners for their outstanding accomplishments and contributions to direct selling,” said DSA President Joseph Mariano. “These programs are excellent examples of the creativity and innovation that continue to drive our industry.”

The ETHOS Award for Product Innovation was presented to LifeWave for its patented Theta One/Theta Activate nutritional supplement formula, a scientifically advanced combination of nutrients and a pioneering delivery system that enable people to experience benefits within minutes of use. This is in stark contrast to most nutritional supplements on the market, which can take weeks or even months to produce a desired effect.

Free of drugs, chemicals or stimulants, Theta Nutrition provides a natural energy boost and greater feeling of wellness all within minutes, along with a multitude of long-term health benefits provided by its concentrated, synergistic blend of nutrients. Additionally, Theta Nutrition was recently issued an official patent from the United States Patent Office, a rare distinction in the nutritional supplement industry. This recognition is based on Theta’s ability to increase the absorption of nutrients, by allowing more of them to enter the cells, resulting in rapid results that truly set it apart in the marketplace.

“People understand the importance of vitamins and nutrients, but they need guidance on combining the right amounts and elements for optimal health and fast results,” says LifeWave Director of Health and Science, Dr. Steven Haltiwanger. “This played a central role in the development of LifeWave’s Theta Nutrition.” 

ETHOS Awards are given annually to recognize DSA member companies for programs that empower independent direct sellers and promote public awareness and understanding of the benefits brought to the marketplace and to communities through the direct selling business model. A judging panel comprised of industry leaders and outside subject matter experts evaluates each entry, with an overall focus on excellence, creativity and innovation in the direct selling industry.

About LifeWave 
Founded in 2004, LifeWave is a health technology company with product distribution in over 100 countries. LifeWave’s product line includes patented, proprietary patch technology that provides a myriad of health benefits without the need for drugs, stimulants or needles entering the body. LifeWave also offers a breakthrough, caffeine-free, stimulant-free nutrition line, which produces results within minutes of use. Headquartered in San Diego, California, LifeWave is a privately held company and a member of the Direct Selling Association (DSA). 

Get more information, facts and figures about LifeWave, click here for the LifeWave overview.

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