Longaberger Annual Event Returns To Its Roots

Longaberger's chairman, president and CEO John Rochon Jr


For the first time in three decades, the company's annual gathering of its sales field will return to the place where it began and where the company was born: the small town of Dresden, Ohio.

It's far more than just a change of locations, says Longaberger's chairman, president and CEO John Rochon Jr.  It is a powerful symbolic statement about the company re-discovering its heart and reviving its spirit.

Dresden is where this company began.  It's where it was born, said Mr. Rochon.  Bringing this special event home, surrounded by the community and the Longaberger family, is the right thing to do.

The Longaberger annual event, called The Bee, is a three-day reunion, training session and celebration for Home Consultants and guests from all over the United States, held at Longaberger Homestead and in the village of Dresden between July 23 and 25. 

The first Bee was held in Dresden as The Longaberger Company was beginning to build its business.  Then, the event was moved to Columbus, Ohio, where it has been held the past 30 years.  The homecoming to Dresden will be filled with symbolism that reinforces Longaberger's heritage, such as renewing partnerships with the local high school and community organizations, as well as a facelift for The World's Largest Basket, located in the center of Dresden and seen by many as a symbol of the company's ties to its home community.

About The Longaberger Company

The Longaberger Company is America's premier maker of handcrafted baskets and offers a variety of other home and lifestyle products, including pottery and other tableware and accessories. There are approximately 15,000 independent Home Consultants located in the U.S. and Canada who sell Longaberger products directly to customers. 


CVSL is a growing federation of direct-to-consumer companies. Within CVSL, each company retains its own separate brand identity, sales force and compensation plan. CVSL companies currently include The Longaberger Company, a 42-year old maker of hand-crafted baskets and other home decor items; Your Inspiration At Home, an award-winning maker of hand-crafted spices and other gourmet food items from around the world; Tomboy Tools, a direct seller of tools designed for women as well as home security systems; Agel Enterprises, a global seller of nutritional products in gel form as well as a skin care line, operating in 40 countries; Paperly, which offers a line of custom stationery and other personalized products; My Secret Kitchen, a U.K.-based seller of gourmet food products; Uppercase Living, which offers an extensive line of customizable vinyl expressions for display on walls in the home; and Kleeneze, a UK-based seller of cleaning, health, beauty, home, outdoor and a variety of other products. CVSL also includes Happenings, a lifestyle publication and marketing company.

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