Japan’s Pola To Acquire Foreign Brand
Pola Orbis Holdings Inc. wants to acquire a foreign cosmetics brand that doesn’t overlap with its existing products in terms of price and concept, President Satoshi Suzuki said in a recent interview.
That would leave the Japanese cosmetics maker purchasing a brand with product lineups in the middle price range.
Pola Orbis plans to boost its business in Asia with the aim of doubling overseas sales to ¥50 billion in fiscal 2020 from some ¥23.3 billion in fiscal 2013.
Currently, Pola Orbis has nine cosmetics brands, each with different price ranges and sales channels. Their mainstay products are daily use skin care products.
Suzuki said the company will consider buying a foreign brand in this category and a different price range.
The company “wants to obtain a brand which has sales channels in growing member countries of the Association of Southeast Asian Nations and has a strong identity,” Suzuki said.
He also said the company’s overseas operations will focus on China and ASEAN, where there is a lot of interest in skin care.
There are over 150,000 Pola Ladies across Japan, who are beauty specialists trained by Pola with advanced counseling skills and in beauty technology.
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