In Edward Scissorhands, the 1990 film by Tim Burton, Edward’s gothic mansion was discovered by a representative of Avon cosmetics, Peggy Boggs.
Not surprising since the business of selling door to door is typically associated with the female world. Each of us, after all, has a friend, a relative or an acquaintance that has at least once proposed a product while comfortably seated on the sofa of their home.
The data just released by Univendita, the trade association that brings together companies involved in direct sales shows that this profession is primarily comprised of women in Italy. Direct sales professionals represent over 93% of all individuals involved in home businesses and at the end of June the sector employed more than 134,000 people.
President of Univendita, Ciro Sinatra explains,In the survey we conducted with the University La Sapienza it is shown that direct sales is a strategic fit with the needs of many women; the ability to build a system friendly organization that provides a package of incentives and opportunities is suitable for women who don’t or not able to work full time.
The flexibility offered by direct sales suits most women who do not want their work to be the focus of their lives.
The data from the Univendita survey also show a growth in turnover in the first half of 2015, with the turnover of Italian direct sales to almost 802 million Euro, up 5.3% from 761 million Euro in the period from January to June 2014. Sales growth of the Italian home based business sector was much greater than that of the fixed retail trade, which in the first half grew a negligible 0.4% per annum.
Originally Published here in Italian.