Direct selling company Amway India announced will open its first Express Pick-up Centre in central Gujarat's Anand district by upgrading its existing set-up.
The centre will enable distributors to walk in with their customers and walk out with the orders.
The company said it will replicate the model elsewhere in the country if the pilot project is successful.
The Express Pick-Up Centre will give our distributors (opportunity) to touch and feel the products and purchase them over the counter. For the customers, there will be zero wait period as they could get their orders delivered immediately, said Sandeep Prakash, regional head (west), Amway India.
Gujarat is one of the top five markets for the American company in India.
Amway is a $10.8 billion direct selling business based in Ada, Michigan, USA. Top-selling brands for Amway are Nutrilite™ vitamin, mineral and dietary supplements, Artistry™ skincare and color cosmetics and eSpring™ water treatment systems – all sold exclusively by Amway Business Owners. Global sales in 2014 made Amway the #1 direct selling business in the world, according to the Direct Selling News 2015 Global 100. The company’s annual sales figure includes revenue from direct selling operations and other business holdings.
Source: India Times
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