The UK Direct Selling Association (DSA) has announced the launch of new award scheme to discover, recognise and celebrate the best of the direct selling industry in the UK. The “Stars of Direct Selling” Awards will recognise eight of the most outstanding and inspirational direct sellers in the UK.
With over 400,000 people now working as direct sellers in the UK, the industry is continuing to grow in prominence as a real alternative to traditional employment. More people make money through direct selling than any other type of part time work, and the new direct selling awards will recognise just some of the stars of the industry. The awards will be judged by Saira Khan, runner-up on the The Apprentice, Tricia Philips, the Daily Mirror’s award-winning Small Business Editor, Kalpana Fitzpatrick, financial journalist and founder of MummyMoneyMatters.com and Lynda Mills, Director General of the DSA.
Hosted by the DSA, the trade body for the industry, the “Stars of Direct Selling” Awards ceremony will take place at Whittlebury Hall in Northamptonshire on Friday 6th November. Nominations are now open. The deadline for entries is 30th September. For more information please visit dsa.org.uk
The eight award categories reflect the new demographics increasingly attracted to direct selling. The categories include:
- Direct selling Rising Star of the year
- Young direct seller of the year
- 50+ direct seller of the year
- Direct selling partnership of the year
- Direct selling mentor of the year
- Part-time direct seller of the year
- The direct selling Star of the year
- Mumpreneur of the Year
Direct selling includes products bought from a catalogue delivered by direct sellers (such as cosmetics), products bought in a group party environment (like kitchen equipment or jewellery), products demonstrated in a customers’ home (such as make up), or products bought direct from a direct seller at events like craft fairs or fitness clubs (like cards or nutritional supplements). Members of the DSA include Avon, Forever Living, Herbalife, Stella & Dot and Amway.
Lynda Mills, Director General of the DSA says: “Direct selling appeals to a huge range of people from all walks of life, and these awards will give us the opportunity to recognise those who have achieved great success, triumphed over adversity and helped others through their work.
Part of what makes direct selling such a wonderful industry is that you can make it work for you and these awards are all about celebrating individual success, whatever that means for you”
Direct selling provides individuals with a unique opportunity to work flexibly around other commitments and run your own business. When people begin direct selling they purchase a starter kit, which is on average £100 for a business kit and sample products. They can then begin selling the products, making back a percentage of the sales they make. The DSA is responsible for promoting the sector and regulating member companies.