Rodan + Fields Appoints Diane Dietz As President And CEO

Rodan + Fields, President & CEO, Diane Dietz


Rodan & Fields, LLC (“Rodan + Fields”), a leading premium skincare brand and unique technology-driven social enterprise platform, today announced that its Board of Directors has chosen Diane Dietz as the Company’s next President and Chief Executive Officer (CEO), effective immediately.
Ms. Dietz, who most recently served as Chief Marketing Officer and Executive Vice President at Safeway, Inc., succeeds Lori Bush. Ms. Bush recently announced her intention to retire and will remain a member of Rodan + Fields’ Board of Directors.
Ms. Dietz has more than 25 years of experience running large and complex businesses and brands. While at Safeway, a leading food and drug retailer, Ms. Dietz was responsible for the multi billion dollar P&L of the business units and all functions related to marketing, merchandising, loyalty/digital strategy and the award-winning private label business. She was also responsible for the company's extensive supply chain, including all distribution and manufacturing.
“The Board is pleased to have found the best individual to continue pursuing the vision of the founding Doctors. Their goal has been to empower entrepreneurs to build one of the world’s leading premium skincare brands,” said Amnon Rodan, Chairman of Rodan + Fields’ Board of Directors.
“Diane has a strong track record for leadership and building global brands. This, combined with her expertise in operations management, makes Diane uniquely qualified to lead Rodan + Fields successfully into the future.”
Since its inception, Rodan + Fields has built a powerful brand, business model and technology. I am honored and grateful to the Founders and the Board for the opportunity to lead this exceptional company of dedicated and talented professionals and entrepreneurs, said Ms. Dietz.
To be entrusted with the responsibility to continue to realize the Founders’ vision is truly a privilege. I am eager to begin what will be an exciting journey to drive the long-term success of Rodan + Fields.
Dr. Katie Rodan, co-founder of Rodan + Fields said, “Diane is a seasoned executive with decades of experience and many accomplishments. Even more important, she's a great fit with each of the four critical leadership competencies we evaluated as part of our selection process: strategic agility, business acumen, vision and mission-driven orientation.”
“We are delighted that Diane will serve as the custodian of our brand, values and vision for positive change through entrepreneurship,” added Dr. Kathy Fields, co-founder of Rodan + Fields.
Prior to her position at Safeway, Ms. Dietz spent nearly 20 years with Procter & Gamble (P&G) in the Health & Beauty sector. She held various positions in brand management and general management, leading some of the world’s most recognizable brands.
At P&G, she was widely credited with rejuvenating the Crest Brand and leading the expansion of the brand to include Crest Whitestrips, Pro Health and Glide. She played a lead role in the Gillette acquisition, with responsibility for integrating the Oral B business unit in North America and globally.
A recipient of numerous industry awards, Ms. Dietz sits on the Boards of Directors for the Whirlpool Corporation and Zoosk. She holds a B.S. in Marketing & Economics from Northern Illinois University.
About Rodan + Fields
Founded by Dr. Katie Rodan and Dr. Kathy Fields, Rodan + Fields’ dermatology-inspired skincare products and proprietary, technology-driven social enterprise platform are changing the way people engage in the skincare category, shop for products and care for their skin. In 2007, the company made the unprecedented move out of department stores and into the world of social commerce in order to realize the doctors’ vision for providing the closest alternative to a professional skincare experience outside of a medical office and, in the process, empowering entrepreneurial opportunity.

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